Google study argues ads on YouTube have higher brand impact than on TV
19 Dec 2008 | by Fiona Ramsay
Partnering with Motorola and its agency Mindshare, and General Motors Europe, the Online Testing Exchange (OTX) conducted the research, which measures the combined impact of YouTube and TV advertising on brand perceptions and considerations. The research found users to be 1.5 times more attentive ...



