to remove filtersChoosing the right brand ambassador
09 Dec 2008 | by Alex Brownsell
-exposure. 'If you partner a character with too many brands, you risk weakening its equity,' he says. So ...
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AMV, DLKW, McCann top agencies in Marketing's Adwatch of the Year 2008
17 Dec 2008 | by Bill Britt
Partners 34 43 Top 10 agencies by Adwatch mentions 2008 Pos ...
Twinings launches Christmas direct marketing campaign
08 Dec 2008 | by Hadassah Nymark
The campaign, created by Golley Slater Direct, will centre around the Twinings Tea Tasters Club, which will offer customers the choice of a six- or 12-month subscription for either themselves or as a Christmas gift. Rebecca Braithwaite, the joint managing partner of Golley Slater Direct, said: A strong ...
The Work: New Campaigns - UK
05 Dec 2008
, at the critical moment, the woman pulls away, rejecting her partner in favour of a sip of Baileys. Each ident ... -year-olds Creative agency: Delaney Lund Knox Warren Partners Writer: Richard J Warren Art director ...
Research highlights environmental impact on design
03 Dec 2008 | by Staff
and timber. Daniel Mahler, a partner at AT Kearney, said: "The results highlight the need for strategic ...
Why it pays to play in-store
02 Dec 2008 | by Nicola Clark
-er marketing, despite the evidence showing how crucial it is, particularly in a recess-ion,' says Andrew Aylett ... it work for smaller brands? It is a marketing myth that only big brands can successfully partner ...
Fanta launches mobile application only audible to teenagers
01 Dec 2008 | by Caroline Lovell
the application, and creatives Mike Watson and Jon Morgan, and creative partner Alasdair Graham created ...
City Republic: Intervention is the order of the day
01 Dec 2008 | by Stephen Foster
of Campaign, former editor of Marketing Week and Evening Standard ad columnist. He is a partner in Editorial ...
Christmas 2008 TV ads - view them all here
28 Nov 2008 | by Staff
But what do you think of this year's crop compared to last year? And which is your favourite from this Christmas? View the ads and comment below. Argos 'overhelp' by CHI Partners Argos was quick ... Partners Argos has released its second ad for the Christmas period, depicting panicking last minute ...
The Work: New Campaigns - UK
28 Nov 2008
gift at the perfect price Creative agency: CHI Partners Writer: Angus Wardlaw Art director: Alexei Berwitz Planner: Neil Goodlad Media agency: CHI Partners Media planner: Enyi Nwosu Director ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
