to remove filtersToyota ad banned for green claims
10 Dec 2008 | by Staff
LONDON - A CHI & Partners ad for a Toyota has been banned for making misleading claims about its
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Google study argues ads on YouTube have higher brand impact than on TV
19 Dec 2008 | by Fiona Ramsay
Partnering with Motorola and its agency Mindshare, and General Motors Europe, the Online Testing Exchange (OTX) conducted the research, which measures the combined impact of YouTube and TV advertising on brand perceptions and considerations. The research found users to be 1.5 times more attentive ...
McLaren boss queries Honda's 'green' F1 line
09 Dec 2008 | by Ed Kemp
from Honda and its partners, by the start of this year the Earth Dream initiative had also raised 98 ...
Vauxhall adds 'fashion' grille
25 Nov 2008 | by Staff
LONDON - Vauxhall is partnering with luxury menswear brand Simon Carter to design two special
City Republic: Darling to slash VAT and raise top rate taxes
24 Nov 2008 | by Stephen Foster
columnist. He is a partner in Editorial Partnership and writes the blog www.editco.net and Politics ...
City Republic: Not Bretton Woods but not bad either
17 Nov 2008 | by Stephen Foster
, former editor of Marketing Week and Evening Standard ad columnist. He is a partner in Editorial ...
City Republic: UK tumbles into recession
12 Nov 2008 | by Stephen Foster
Standard ad columnist. He is a partner in Editorial Partnership and writes the blog www ...
The Week in marketing: 11 November 2008
11 Nov 2008 | by Staff
remit of Evelyn Webster, managing director of IPC Connect. Really Useful tie-up Andrew Lloyd Webber's Really Useful Group has made Viagogo its official premium ticketing partner. The deal follows ...
City Republic: Brave Scots battle for Bank of Scotland
10 Nov 2008 | by Stephen Foster
editor of Campaign, former editor of Marketing Week and Evening Standard ad columnist. He is a partner ...
BBDO Detroit cuts a fifth of workforce after troubles at Chrysler
07 Nov 2008 | by Staff
involves BBDO Detroit, it doesn't involve any of the other partner agencies that might do media or digital ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
