to remove filtersMarketing's Adwatch of the Year 2008
17 Dec 2008 | by Gail Kemp
BBDO 22 291 33.76 7 Argos CHI Partners 23 262 24.65 8 McDonald's Leo Burnett 19 239 ...
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Diageo pushes malt whisky in campaign by EHS Brann
23 Dec 2008 | by Jacquie Bowser
for each of the 13 whiskies and distilleries to be featured. Pamela Williams, client partner at EHS Brann ...
Groupe Danone appoints Y&R Brands France as CRM partner
15 Dec 2008 | by Nikki Sandison
Brands France as its partner in creating customer relationship management programmes, following a lengthy...-contracted mainly to the Havas agency group. It decided several months ago that it wanted to appoint a partner ...
Government's 'alcohol code' puts onus on supermarkets and licensees
09 Dec 2008 | by Gemma Charles
partner of drinks strategy consultancy Cognosis, is also in favour of the proposals. 'The really good ...
What it's really like inside Marston's Inns and Taverns
09 Dec 2008 | by Becky Wilkerson
.2m bottles of wine. Derek Andrew MBE is managing director of Marston s Inns and Taverns; Colin ...
Twinings launches Christmas direct marketing campaign
08 Dec 2008 | by Hadassah Nymark
The campaign, created by Golley Slater Direct, will centre around the Twinings Tea Tasters Club, which will offer customers the choice of a six- or 12-month subscription for either themselves or as a Christmas gift. Rebecca Braithwaite, the joint managing partner of Golley Slater Direct, said: A strong ...
BR Video: Courvoisier puts own stamp on social networks
08 Dec 2008 | by Daniel Farey-Jones and Jacquie Bowser
Courvoisier's marketers came up with the idea of funding a social network in answer to the challenge of making cognac more relevant to a younger consumer. Over a million pounds later, the result was the 'Courvoisier Future 500 network' , or Future 500 for short, with The Observer as a media partner. While ...
The Work: New Campaigns - UK
05 Dec 2008
, at the critical moment, the woman pulls away, rejecting her partner in favour of a sip of Baileys. Each ident ... -year-olds Creative agency: Delaney Lund Knox Warren Partners Writer: Richard J Warren Art director ...
The Work: Private View
05 Dec 2008
books Agency: CHI Partners Writers: Matt Collier, Wayne Robinson Art directors: Matt Collier, Wayne ...
Why it pays to play in-store
02 Dec 2008 | by Nicola Clark
-er marketing, despite the evidence showing how crucial it is, particularly in a recess-ion,' says Andrew Aylett ... it work for smaller brands? It is a marketing myth that only big brands can successfully partner ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
