& Partners from M&C Saatchi's direct marketing arm, Lida....RBS Group, which operates brands including NatWest, Royal Bank of Scotland and Direct Line, called a pitch in February to consolidate its below-the-line agency roster as part of a cost-cutting measure. The pitch involved around 20 RBS Group roster agencies. It is understood that CHI Partners ...
Group roster agencies, which include M C Saatchi's direct marketing arm, Lida, and CHI Partners ... glue London, M C Saatchi's digital arm, Play, and CHI Partners, to pitch for the business, which ... is handled by CHI Partners and M C Saatchi. An RBS Group spokesman said: "We constantly review our ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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