integrated activity, according to Matt Isaacs, managing partner at Essence and a former chief marketer ...
brand partners, while music's biggest players are also actively seeking strategic partnerships ... no shortage of partners,' says Steve Martin, chief executive at M C Saatchi Sport Entertainment. 'The middle ... with allegations of race-fixing in Formula One, have done little to reassure brand partners. No doubt such skull ...
that they can use to deliver immediate business solutions. Andrew Gordon, head of marketing for insurance ... marketers keeping research partners at arm's length on business issues, as well as the rise of e ... tracking or customer satisfaction measures. However, Deborah Mills, chief exec-utive of Hall Partners ...
." And Jonathan Durden, the former Big Brother contestant and now the creative partner at MPG, agrees ... partner, MPG "Channel 4 has bigger battles to fight than with individual programmes. I'm sure it wouldn ...
degree of accountability and a bigger need for return on investment,' says managing partner Hugh ...
to their customers and retail partners in the right way,' he says. At Service Innovation Group, managing director ...
McCallum is a founding partner of research and marketing insight consultancy McCallum Layton. Contact him ...
business wins as clients shop around for the right partner. According to Doug James, director at brand ... the strategic partner for brands, investing heavily in planning support for their clients, paid for by the high ... model is no longer sustainable and clients are looking elsewhere for strategic partners with more ...
for the past six years, demonstrating great stability in an often fickle market. Chief executive Andrew Hirsch ... , but the downturn will only speed up the closure of some ad-funded titles.' This view is echoed by Andrew Taplin ...
, because the consumer now drives the contact themselves.' A campaign by agency Partners Andrews Aldridge ... agencies and they learned some hard lessons,' says Graham Beckett, a founding partner of agency consultancy ... , whose partner-ship marketing division is an increasingly important part of its business. It ran a ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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