to remove filtersActress Reese Witherspoon fronts Avon tie with domestic-violence charity Refuge
25 Nov 2009 | by Amy Golding
up to two women are killed by a current or former partner and 10 more commit suicide as their only ...
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Henkel kicks off £150m global media review
26 Nov 2009 | by Anne Cassidy
with its global partners in those territories. The WPP-owned Media-edge:cia has the majority of Henkel ... : "We are very happy with our agency partners Mediaedge:cia and OMD and don't want to change our arrangements at all, nor in Germany." He added: "Mediaedge:cia and OMD are our global partners, and we ...
Reckitt Benckiser consolidates £800m media account
24 Nov 2009 | by Staff
partners that will bring us new consumer insights, better capabilities in technology and systems ...
Chief marketing officers find it lonely in the board room
17 Nov 2009 | by Nicola Clark
. However, marketing consultant Andrew Marsden warns they could find themselves missing the lavish budgets ... Andrew Moss and his belief in the imp ortance of the One Aviva' message. Belief in marketing has ...
Argos set for merry Christmas
11 Nov 2009 | by Staff
Brand Argos Brand owner Home Retail Group Media agency Mindshare Creative agency CHI Partners The run-up to Christmas is the pinnacle of the marketing year, as clients launch heavyweight campaigns to cash in on consumers festive shopping sprees. This year, Argos was the first major retailer ...
Brand blending: Procter & Giant combines its Olay and Max Factor brands
10 Nov 2009 | by Amy Golding
and Ocean Spray Cranberry Juice. It also partners with Schweppes for its Gordon's gin with tonic pre ...
Winners of the Marketing Design Awards 2009
10 Nov 2009 | by Richard Abbott
hotel last week, in an event hosted by art critic and TV presenter Andrew Graham-Dixon. There were 16 ...
Can a value proposition apply to every sector?
10 Nov 2009 | by Amy Golding
, managing partner of branding agency Brandopus, says Waitrose risked a similar problem with its Essential ...
Power brands focus more on point-of-purchase marketing
28 Oct 2009 | by Mary Cowlett
-building officer, Marc Pritchard, told the firm's marketing partners at an agency summit in Cincinnati that 'if [a ... , the supermarket partnered Toblerone for a light-hearted Father's Day campaign. This involved integrating an on ...
Soap's soap: Imperial Leather is launching Coronation Street-branded products
27 Oct 2009 | by Amy Golding
of British' partner was a 'fantastic' way to do this, she added. Coronation Street has also signed up its TV sponsor Harveys and bread brand Warburtons as partners for the 'Best of British Brands' push ... . At the time, it said the partners would be encouraged to work together to create cross-selling opportunities. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
