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Andrew Walmsley on Digital: Car-based social networking could revolutionise motor marketing

they bring to relationship marketing, rather than the gadget appeal to consumers. Andrew Walmsley is co ...

ITV World Cup coverage to be sponsored by Hyundai and Lucozade

The packages run across broadcast, online, interactive and mobile, with the tournament starting on 11 June and finishing with the final on 11 July next year. Hyundai is the official car partner ... 's Lucozade Sport. The sponsorship creative for both partners will be handled by M C Saatchi. ITV1's ...

Fiat is UK launch partner for MySpace Music

LONDON - Fiat Punto Evo has signed up as the launch partner of MySpace Music, which will go live

Brands begin to dance to the tune of social media

Richard Astley, SEO account manager at digital agency LBi. Rhys Williams, managing partner at digital ...

Brand Health Check: Skoda

of Julie Andrews warbling her way through Rodgers and Hammerstein's My Favourite Things. Skoda was once a ... can Skoda get back up there with raindrops on roses? We asked Dan Hagen, managing partner at MPG, who ... 's below-the-line work, for their advice. Dan Hagen managing partner, MPG Skoda hasn't had a great ...

Autoquake appoints former Expedia president to CEO role

Halpin replaces former Autoquake CEO and co-founder Garry Hobson who has left the company to take on a similar role with competitor site Motors.co.uk. Speaking about the appointment Fergal Mullen, general partner with Autoquake investor Capital Partners, said: "Over the past five years Autoquake ...

Brand Health Check: Bridgestone

Asscher, managing partner and chairman at sports marketing agency 23red, which works in Formula One ... can get a grip. Jane Asscher managing partner and chairman, 23red Bridgestone has invested ...

Minis picked to transport athletes and staff during London 2012

The car manufacturer will be supplying 4,000 vehicles, including BMW saloons, which will be used for VIPs, sports chiefs and corporate guests. BMW was unveiled yesterday as the latest tier-one domestic partner for the Games , joining Lloyds TSB, British Airways, EDF Energy and Adidas. Athletes ...

Skoda's Mary Newcombe exits marketing role

this strategy. In 2007, Fallon created the popular 'cake' ad for the Skoda Fabia, which featured Julie Andrews ...

Peugeot's multi-tasking game gathers phone numbers

hatchback, a compact MPV and an SUV. The game is aimed at 18- to 35-year-olds. Andrew Goodall, internet ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.