for the past six years, demonstrating great stability in an often fickle market. Chief executive Andrew Hirsch ... , but the downturn will only speed up the closure of some ad-funded titles.' This view is echoed by Andrew Taplin ...
, because the consumer now drives the contact themselves.' A campaign by agency Partners Andrews Aldridge ... agencies and they learned some hard lessons,' says Graham Beckett, a founding partner of agency consultancy ... , whose partner-ship marketing division is an increasingly important part of its business. It ran a ...
, agencies and other potential partners. He will also be responsible for identifying "new and alternative ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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