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McDonald’s UK reviews internal comms position

of Fenella Burns to advertising agency HHCL and Partners....McDonald s UK is reviewing the role of internal communications manager following the departure of Fenella Burns to advertising agency HHCL and Partners. According to head of communications at McDonald s, Eddie Bensilum, the internal comms position had grown organically in the nine years Burns ...

STOP PRESS: M&S merges press offices under Challier

advertising and PR head Andrew Challier. Challier reports to Kim Winser, newly appointed clothing, home...Marks and Spencer has merged its food and general press offices into one department under food advertising and PR head Andrew Challier. Challier reports to Kim Winser, newly appointed clothing, home and foods marketing head. The corporate press office is still led by Brian Hudspith, reporting to Clara ...

FOCUS: CONSUMER PR - Ensuring brands stay in fashion/PR, rather than advertising, has become the driving force in fashion when it comes to setting trends, says Richard Edwards

to Andrew Tucker, fashion journalist and author of the London Fashion Book, this works by providing ...

Are advertisers paying too high a price for star turns?

from his wife. Cereal Partners, Shredded Wheat s makers, decided to withdraw the campaign ...

Campaigns: Bell’s rings in the new image - Product Launch

Bell s Scottish League sponsorship and the launch at Ibrox made natural partners, especially ...

THIS WEEK’S BIG QUESTION: Where should tobacco companies put their money now? - Legislation to ban tobacco advertising, including sponsorship was passed last week

TERESA CASH Michael Humphries and Partners The ban will open up a number of opportunities for others, but I m not sure where the tobacco companies can go. It may be the case that they will take the Alfred Dunhill route and go into clothes, aftershave or other products to get round the ban ...

Integration: PR panache provides an advertising bonus - A recent survey revealed that the advertising story has become a staple of the national press’ diet. More companies are realising the benefit of getting PR involved at the outset

. Social currency is crucial to an ad s long term success. Sven Olsen, partner at Banks Hoggins O ... the appearance of tabloid magnet Pamela Anderson. Robert Phillips, partner at Jackie Cooper stresses ...

NEWS: PR EUROPE

for international partners in an effort to create its pan-European service. Director Graham Goodkind said ...

NEWS: PR EUROPE

account for us and a prestigious name, said Llorente and O Cuenca managing partner Olga Cuenca ... to traditional 35mm cameras. Agency partner Ralf Hering said the campaign for the launch would involve a mix ...

NEWS: PR EUROPE

Entreprise and partner Lintas, Brussels. The budget is thought to be pounds 5 million for a year ... Marien and Partners to promote its cosmetic surgery brand in Belgium and Luxembourg. The agency ... tool manufacturer Gildemeister Italiana has called in Barabino and Partners, headed by Luca Barabino ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.