29 May 2012
| by Loulla-Mae Eleftheriou-Smith
licensing partner, Frederick Dairies, said: "R Whites is a much loved and iconic British brand.
"We ...
28 May 2012
| by Alex Brownsell
loyalty scheme , and has contacted merchant partners and customers about impending changes to the programme, amid reports it has not attracted enough partners.
In November, Barclaycard unveiled a new ...
23 May 2012
| by Daniel Farey-Jones
The Marketing Society's current Marketer of the Year had just shared the stage with James Murphy, the founding partner of the retailer s ad agency Adam Eve, to tell the story of the changes they have made to the brand.
Inglis explained to delegates that after joining in 2008 he wanted to build on the retailer ...
15 May 2012
| by Zaid Al-Zaidy, chief strategy officer, TBWA\London
( )
Fiat 500
Leo Burnett, Krow Communications/Maxus
24
18
( )
Cereal Partners ...
09 May 2012
| by Russell Ramsey, executive partner, JWT London
CHI Partners/Initiative
36
10
( )
HTC
Mother/ZenithOptimedia
35 ...
17=
-8
Argos
CHI Partners/Mindshare
24
17=
( )
National Lottery ...
02 May 2012
| by Jamie Maker, director, Brave
41
8
( )
Argos
CHI Partners/ Mindshare
40
9
( )
Audi ...
27 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
packaging.
It follows the announcement this month from health secretary Andrew Lansley ...
03 Apr 2012
Three additional spots are set to run throughout the year.
Andrew Simon, the partner and chief creative officer at Blammo Worldwide, said: "Instead of the expected imagery of people exalting in a casino victory, this campaign continues to tell the Fallsview story in a completely fresh way. We wanted ...
31 Mar 2012
| by Gemma Charles
by a window or a backdoor. It shows smoke swirling around a sleeping baby.
Health Secretary Andrew ...
13 Mar 2012
| by Loulla-Mae Eleftheriou-Smith
Cereal Partners, which makes Nestl s cereal brands in the UK, hired McCann London to demonstrate to the public that not all breakfasts are equally nutritious.
An online ad, called "battle of the breakfasts ...
.battleofthebreakfasts.co.uk .
Ronnie Parry, marketing director at Cereal Partners, said: "Breakfast cereals have been a cornerstone ...