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to better target male consumers. Then-marketing director Andrew Harrison said the campaign was planned as a ...
the arts and prospective brand partners. This comes in the face of swingeing cuts in government funding ... relations BMW, meanwhile, has used its role as principal partner of the Lichfield Festival to improve its ...
and an ex-head of menswear design at French Connection, and Chris Willingham, partner at agency Fallon ...
's Diamond Jubilee and London Olympics, despite not sponsoring either. Andrew Mann, director of loyalty ...
with both commercial partners and global brands, this activity will provide compelling offers to visit ...
. Helen Edwards has a PhD in marketing, an MBA from London Business School and is a partner ...
, Partner, Clearhound There are marketers who just do marketing communications to promote their company ...
. Burberry continued its digital democratisation of fashion with its Tweetwalk , partnering with Twitter ...
loyalty scheme , and has contacted merchant partners and customers about impending changes to the programme, amid reports it has not attracted enough partners. In November, Barclaycard unveiled a new ...
Unilever's marketing chief Keith Weed has said the company is going back to its soap opera past by negotiating content sponsorships with media giants Viacom and News Corporation, which will help it connect with consumers online.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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