Do agencies require a creative code?
17 May 2012
on YouTube. Andrew Robertson, the BBDO worldwide chief executive, says the problem does not end ...
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Why it's time for adland to put its weight behind the AA
17 May 2012
and each time I said yes, instantly. Partly due to the fact that the three people doing the asking (Andrew ... , Andrew McGuinness, have made the AA more modern, more collaborative and more relevant. Through its new ... -year term, when I follow Andrew into the mists of chairmen past: where do we want our industry to be ...
Paul Shearer: The creative floor is missing its spoilt brats and hot heads
17 May 2012 | by Paul Shearer
partner at HMDG. ...
The man who would be king
17 May 2012
." In 1993, he became a founding partner of Publicis Consultants, the group's first attempt to bring some ... Roberts, 62, the Saatchi Saatchi worldwide chief executive, and Jack Klues, 57, the managing partner ... and environmental issues across all industries 1993: Joins Publicis Groupe as a founding partner of Publicis ...
What can the merging of TV and online bring?
17 May 2012
will seek to have fewer partners that they can truly work with on creating effectiveness as well ...
My Media Week: Ellie Edwards
16 May 2012 | by Mike Fletcher
sometimes). The morning is spent in meetings, first with a potential partner and then a couple ...
Helen Edwards: Get personal with your brand
16 May 2012 | by Helen Edwards, PPA Business columnist of the year
PhD in marketing, an MBA from London Business School and is a partner at Passionbrand. Follow her ...
VIDEO: Samsung marketer outlines Hope Relay goals
16 May 2012 | by Georgina Brazier
Andrew Garrihy, director of corporate marketing at Samsung Electronics, talks about the brand
Prince's Trust recruits entrepreneurs to inspire jobless youth
15 May 2012 | by Loulla-Mae Eleftheriou-Smith
The campaign, created by CHI Partners on a pro-bono basis, is called 'Tomorrow' and features press, outdoor and digital activity. It launches next week. The charity works with 13-30 year olds who have struggled with school, been in care, are long-term unemployed or have been in trouble ...
Adwatch (May 16) Top 20 recall: Bird's Eye
15 May 2012 | by Zaid Al-Zaidy, chief strategy officer, TBWA\London
( ) Fiat 500 Leo Burnett, Krow Communications/Maxus 24 18 ( ) Cereal Partners ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
