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Brand Health Check: French Connection

31 May 2012 | by Kim Benjamin

and an ex-head of menswear design at French Connection, and Chris Willingham, partner at agency Fallon ...

Sainsbury's squares up to M&S for summer marketing face-off

30 May 2012 | by Matthew Chapman

's Diamond Jubilee and London Olympics, despite not sponsoring either. Andrew Mann, director of loyalty ...

Burberry boosts digital approach with interactive campaign

29 May 2012 | by Nicola Clark

. Burberry continued its digital democratisation of fashion with its Tweetwalk , partnering with Twitter ...

Media360: John Lewis marketer Craig Inglis on surprising consumers

23 May 2012 | by Daniel Farey-Jones

The Marketing Society's current Marketer of the Year had just shared the stage with James Murphy, the founding partner of the retailer s ad agency Adam Eve, to tell the story of the changes they have made to the brand. Inglis explained to delegates that after joining in 2008 he wanted to build on the retailer ...

John Lewis partners Kuoni for first 'shop within a shop'

18 May 2012 | by Matthew Chapman

John Lewis is opening its first "shop within a shop" after partnering with luxury travel company...John Lewis Travel Insurance to its customers and become the travel partner for John Lewis' Gift List ... . The deal between John Lewis and Kuoni means that the department store's previous deal with travel partner ...

Media360: John Lewis to expand Never Knowingly Undersold campaign to radio

18 May 2012 | by Maisie McCabe

too. Also at the event, James Murphy, founding partner at creative shop Adam Eve, played John ...

Clinton-owned Birthdays brand to disappear from high street

17 May 2012 | by Matthew Chapman

nationwide. Peter Saville, joint administrator and partner at Zolfo Cooper, said: "Given the sheer size ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

11 May 2012 | by Matt Chapman

at its Hatfield distribution centre and speculation that the departure of finance director Andrew Bracey ... and it extensively uses PPC activity and promotions with partners, including Groupon. Last year, the retailer even ... -standing partner. Ocado has a 650-strong own-label offer, sales of which have grown 75% over the past year ...

MasterCard unveils PayPass digital wallet

08 May 2012 | by Alex Brownsell

claims partners will be able to integrate their wallets into the PayPass infrastructure, with the aim ... , as well as by partner retailers and banks. The first partner brands for PayPass include American ...

Facebook's Everson urges marketers to 'make a bet on us'

25 Apr 2012 | by Arif Durrani

year ago with the remit to improve and build relationships with its marketing partners, meaning both ... s fanbase during a month, and campaigns by test partner Ben Jerry s reached 98% of their total fans, a ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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