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Orange invests in film ties after sponsorship review

However, owner Everything Everywhere has renewed its deal as sponsorship partner of Bafta for next year, as it looks to step up its efforts on its cinema programme. Orange has sponsored the Prize for Fiction for 17 years, and the National Business Awards for 11. Its RockCorps partnership won the prime ...

Brand Health Check: Vertu

and communications director Andrew Watt, now a director at consultancy One Big Step, and Toby Gunton, chief digital ... ,000 - The number of units sold since 2002 120 - branded stores in 70 countries Source: Vertu ANDREW ...

O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'

benefits in that. Is the Wallet related to your existing partner brands at all? In time ...

Orange RockCorps gigs suspension hints at demise of mobile brand

in the autumn and is continuing its Collective programme as a way of maintaining ties with charitable partners ...

Virgin Group appoints Yahoo! marketer to European role

Tipple, who joined Virgin Group last month, left Yahoo! at the start of the year following a major restructure, which led to the decentralisation of the internet company s global marketing function. At Virgin, Tipple reports to Ian Rowden, partner and chief marketing officer for Virgin Group, who joined ...

Social media: how your research can get the most out of the world's biggest focus group

there are precious few mentions of the products in social media, as people often don't refer to them by name. Andrew ... to be spontaneous reactions to situations. Research company Nielsen has partnered management consultancy McKinsey ...

ISBA Conference: President spotlights online behavioural ads debate

in partnering with us", holding up the Responsibility Deal on food and drink as evidence. Speaking on Budget ...

Engine Group does 'pop art' cover for this week's Marketing

Engine Group, the parent company of agencies WCRS, Partners Andrews Aldridge and Jam, has created a...and Kimberly-Clark discussing their downturn strategies. Engine executive creative director Steve Aldridge ... aisle. The Engine cover team comprised Aldridge together with Richard Donovan, senior art director ...

Shift: Marketing to the cocooned consumer

dumping their partner to buying clothes, introducing speedier delivery or instant results is becoming key ...

Revolution: Mobile World Congress: The trends taking mobile by storm

' presentation outlined Ford's partners, including Microsoft and Nuance, which were critical to launching ... and support we receive from our partners at Android is invaluable,' Clapton says. 'Mobile helps us find ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.