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Tourist numbers to dip before Olympic boost

with both commercial partners and global brands, this activity will provide compelling offers to visit ...

Helen Edwards: Why borderline decisions can make or break a brand

business partner based on phones and loos? No one does at least, not as first-order criteria ... in marketing, an MBA from London Business School and is a partner at Passionbrand. Follow her on Twitter ...

John Lewis partners Kuoni for first 'shop within a shop'

John Lewis is opening its first "shop within a shop" after partnering with luxury travel company...John Lewis Travel Insurance to its customers and become the travel partner for John Lewis' Gift List ... . The deal between John Lewis and Kuoni means that the department store's previous deal with travel partner ...

Thomas Cook head knocks Government's 'stay at home' campaign

at home are great' campaign, of which Thomas Cook was a partner, Ailles said the operator, "supported ...

BA unveils plans for giant screen in Olympic Park

BA is a domestic tier-one sponsor of the London 2012 Games and has partnered with the London Organising Committee of the Olympic and Paralympic Games (Locog) to create the event, called 'Park Live'. The dedicated area will house 10,000 people, who will be able to watch the Games on a giant screen within ...

Absolute Radio partners with Australia's Fox FM for Thomas Cook giveaway

Thomas Cook has signed a partnership with Absolute Radio that will feature the UK's Christian O'Connell broadcasting simultaneously with Australian radio's Hamish and Andy, and a competition for listeners from both countries to win a holiday.

Boris bids for Tech City to join London & Partners

and its budget pulled into the capital's promotional body, London & Partners....the government department for UK Trade Investment to London Partners umbrella operation. It is unclear what size of budget would be shifted into London Partners. The Tech City Investment Organisation ... into London Partners as the official promotional organisation for London, to deliver these ambitions under a ...

IAG forced to take on bmi baby as airline takeover completes

2002 to rival Ryanair and easyJet, tasking Partners BDDH with advertising the brand. Sue Underwood ...

Marketing the Queen: brands face a Diamond Jubilee balancing act

The marketers seeking brand sponsors and partners for events to market the Queen's Diamond Jubilee...for their customers or colleagues to participate in the pageant, and we would encourage brand partners to use our logo ...

Fallsview Casino 'need some fun?' by Blammo Worldwide

Three additional spots are set to run throughout the year. Andrew Simon, the partner and chief creative officer at Blammo Worldwide, said: "Instead of the expected imagery of people exalting in a casino victory, this campaign continues to tell the Fallsview story in a completely fresh way. We wanted ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.