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MasterCard extends Champions League sponsorship

The payment company, which has sponsored the competition since 1994, has signed up as official partner until the end of the 2014-15 season. MasterCard said it would use the extended deal to place a "renewed focus on the fans", including exclusive offers for cardholders through the UEFA Champions League ...

BMW unveils plans for floating Olympic showroom

BMW, the official automotive partner for the London 2012 Games, has unveiled plans for a state

Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane

is bullish on the matter, insisting he will keep firm control of the manufacturer's retail partners. 'It ...

TV or not TV: Should challenger brands resist the lure of TV advertising?

types of brands. One view is summed up by Steve Stretton, creative partner and founding partner ... cheese and Typhoo Tea. The agency's chief executive, Andrew Mitchell, says the cheapest package it offers ... , so everything we did was online,' says Steve Stretton, founding partner of AIS. At the launch ...

Exploring licensing's new gaming frontier

approach and work with partners who you know are doing it well.' Having too many licensees can make a ...

Absolut partners Gorillaz artist Hewlett for 'Bloody London' push

Absolut has teamed up with Jamie Hewlett, the co-founder and illustrator of band Gorillaz, to create a limited edition London-themed bottle.

Think BR: Marketers should heed the Olympic clampdown

the law has to say, writes Mark Armitage, partner and trademark attorney at Withers & Rogers....and seek advice where necessary. Mark Armitage, partner and trademark attorney, Withers Rogers ...

VisitBritain and DCMS in £25m global tourism push

. VisitBritain and DCMS have partnered with MediaCom to create the global TV, outdoor and digital campaign, which ... display partner. The campaign itself will run until March 2013. Jeremy Hunt, secretary of state ...

Cookie consent: how to stay on the right side of the law

into account' come May, warns the ICO. Below, Iain Stansfield, partner at media law firm Olswang ...

Groupon reins in marketing spend as it reports loss of $42.7m

million, for the fourth quarter ended 31 December. Andrew Mason, chief executive of Groupon, said: "We will continue to invest in new services and tools that help our merchant partners be more successful and drive ...

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