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MediaCom partners with InMobi to develop mobile campaigns

25 May 2012 | by Arif Durrani

MediaCom has formed a partnership with the independent mobile advertising network, InMobi, to enable the agency to build and develop its rich media mobile advertising offering throughout Europe, the Middle East and Africa.

Double Standards - 'Out-of-home and mobile will be great partners'

24 May 2012

The oldest ad medium and one of the newest make unlikely bedfellows. But technology is bringing the best out of both, two outdoor specialists say.

Ocean Outdoor partners with TalkSport for summer sport bulletins

22 May 2012 | by Maisie McCabe

TalkSport, the UTV-owned national station, and outdoor media owner Ocean Outdoor have signed a deal to distribute simultaneous live sports bulletins during the summer.

Sony partners Blinkx to expand video content

16 May 2012 | by Matthew Chapman

Sony has partnered with video search engine Blinkx to give users of its internet-enabled home entertainment devices easy access to high quality video content.

Absolute Radio partners with Australia's Fox FM for Thomas Cook giveaway

04 May 2012 | by Maisie McCabe

Thomas Cook has signed a partnership with Absolute Radio that will feature the UK's Christian O'Connell broadcasting simultaneously with Australian radio's Hamish and Andy, and a competition for listeners from both countries to win a holiday.

Coke partners with TalkSport for Euro 2012

02 May 2012 | by Maisie McCabe

Coca-Cola has signed a six-figure deal to partner with TalkSport for its coverage of the Euro 2012 Football Championship and is to launch a competition for a young football writer to join TalkSport's team at the tournament.

Tatler partners with Zappar for Diamond Jubilee augmented reality issue

01 May 2012 | by Nick Batten

Condé Nast is celebrating The Queen's Diamond Jubilee with a special augmented reality issue that brings its front cover to life.

BBC Academy partners with Sound Women to launch mentor scheme

19 Apr 2012 | by Emma Powell

BBC Academy has teamed up with Sound Women to launch a mentoring scheme aimed at helping women already working in the radio industry to progress their careers.

Budweiser partners with ESPN for FA Cup programmes

13 Apr 2012 | by Maisie McCabe

Budweiser, the beer brand, has signed a multi-platform deal with Disney-owned sports broadcaster ESPN, which will expand their partnership to include two new ad-funded programmes.

NME partners Jack Daniel's J.D.Roots in search of Britain's Best Small Venue

22 Mar 2012 | by Nick Batten

NME has announced a cross-platform partnership with J.D.Roots to support local music and search for Britain's Best Small Venue.

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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