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Think BR: What brands can learn from start-ups

rehearsed structures, 20% into experimenting with new opportunities, platforms and partners ... and partners. It s time brands embraced the new and powerful generation of Zuckerberg-shaped CEOs by opening ...

Think BR: Advertising for the second-screen

Andrew Fisher, CEO, Shazam....adverts at this year s Super Bowl, when we partnered with a third of the brands that advertised during ... , advertising and fans alike, but this is just the start. Andrew Fisher, CEO, Shazam ...

Think BR: The social loyalty revolution

often you fly or purchase from their partners. Competitive sectors such as these have known for some ...

Now is the time to capitalise on London's digital potential, says Boris

of 2011, London Partners had helped 130 new tech firms set up in London, creating more than 1,300 jobs ... Investment Organisation and the associated budget to be folded into London Partners as the official ...

Being uncomfortable with social media

Ipsos ASI has partnered with the Chartered Institute of Marketing (CIM) and Bloomberg to explore how businesses are adopting to the social media age, investing in and getting value from social media. The first wave of the Social Media Benchmark study was presented last month, the second wave ...

Think BR: What next for the mobile ad market?

How will the market react to Google's recent changes to its AdMob platform, asks Andrew French...boys of digital media and the big brands in advertising. Andrew French, trading director, Somo ...

Think BR: Whose app is it anyway? The IP issues in apps

, partner, and Rosie Burbidge, associate at Rouse Legal....Rajendra is a partner and Rosie Burbidge is an associate at Rouse Legal ...

Think BR: Planning your campaign with social media

'Donoghue, account manager at Brandwatch and Andrew Blakeley, social strategist at DDB..... Caroline O'Donoghue, account manager, Brandwatch, and Andrew Blakeley, social strategist, DDB ...

Think BR: Luxury brands and the social media dilemma

, writes Jane Simmonds, managing partner of Conran Design Group....the threshold. Jane Simmonds, managing partner of Conran Design Group and founder member of Havas Design+ ...

Think BR: What Google believes will deliver success in 2012

In the year ahead collaborating with agency and media partners and bringing online and offline...team promotes a spirit of open collaboration with its different agencies and media partners. In a ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.