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Amex partners Foursquare to bring location-based deals to UK

American Express has partnered with Foursquare, the mobile check-in service, to enable its card...The expansion of the scheme, which launched in the US last July, to the UK is part of American Express' broader strategy to digitise its core assets and use technology to deliver "added value" to both its card members and merchant partners. American Express cardholders can register to sync ...

Pepsi partners Twitter for long-term music promotion

Pepsi and Twitter have teamed up to stream music concerts and offer free song downloads on the soft drink brand's Twitter page, the first deal of its kind for the six-year-old micro-blogging platform.

Facebook and Twitter target UK SMEs with adspend giveaways

and following on in France, Germany, Spain and Italy later this month. Facebook has partnered with Enterprise ...

Unilever partners with News Corp and Viacom for digital content

Unilever's marketing chief Keith Weed has said the company is going back to its soap opera past by negotiating content sponsorships with media giants Viacom and News Corporation, which will help it connect with consumers online.

Everything Everywhere and Stagecoach trial mobile contactless fares

Everything Everywhere, the parent company of mobile operators T-Mobile and Orange, has partnered...'s and Subway. Separately, Everything Everywhere has partnered with AGA Rangemaster to develop an app ...

Tesco pushes virtual clothes in small London stores

Tesco has partnered augmented reality platform Aurasma to bring virtual window shopping to its

Malibu launches VIP-themed Facebook app as part of summer style activity

to try partner brands, including ghd and Fake Bake. Heat magazine is sending a style team to the event ...

Vimto partners with Vevo to target teens

September. The tie-up marks the first time that Vimto has partnered with Vevo. Vimto will also become ...

Xbox recruits Chelsea stars for Summer of Sport campaign

that uses sport to educate and empower children facing adversity, is a partner of Chelsea FC. Its name ...

Mobile to be 'biggest branding product on the planet', says IAB chairman

." Andrew Fisher, chief executive of Shazam, discussed results from the ITV partnership with Pepsi ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.