31 May 2012
| by Sarah Shearman
American Express has partnered with Foursquare, the mobile check-in service, to enable its card...The expansion of the scheme, which launched in the US last July, to the UK is part of American Express' broader strategy to digitise its core assets and use technology to deliver "added value" to both its card members and merchant partners.
American Express cardholders can register to sync ...
30 May 2012
| by Sarah Shearman
Pepsi and Twitter have teamed up to stream music concerts and offer free song downloads on the soft drink brand's Twitter page, the first deal of its kind for the six-year-old micro-blogging platform.
29 May 2012
| by Sarah Shearman
and following on in France, Germany, Spain and Italy later this month.
Facebook has partnered with Enterprise ...
28 May 2012
| by Loulla-Mae Eleftheriou-Smith
Unilever's marketing chief Keith Weed has said the company is going back to its soap opera past by negotiating content sponsorships with media giants Viacom and News Corporation, which will help it connect with consumers online.
25 May 2012
| by Sarah Shearman
Everything Everywhere, the parent company of mobile operators T-Mobile and Orange, has partnered...'s and Subway.
Separately, Everything Everywhere has partnered with AGA Rangemaster to develop an app ...
25 May 2012
| by Matthew Chapman
Tesco has partnered augmented reality platform Aurasma to bring virtual window shopping to its
23 May 2012
| by Sarah Shearman
to try partner brands, including ghd and Fake Bake. Heat magazine is sending a style team to the event ...
23 May 2012
| by Loulla-Mae Eleftheriou-Smith
September.
The tie-up marks the first time that Vimto has partnered with Vevo.
Vimto will also become ...
22 May 2012
| by Matthew Chapman
that uses sport to educate and empower children facing adversity, is a partner of Chelsea FC. Its name ...
18 May 2012
| by Sarah Shearman
." Andrew Fisher, chief executive of Shazam, discussed results from the ITV partnership with Pepsi ...