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reward partners and the popular short-term "when they re gone, they re gone" promotions, added ...
acquisition costs (TAC) or the cash shared with its partners. When TAC are stripped out, global revenues were ... -per-click, the number of paid clicks across Google's sites and those of its partners increased by 39% year on year in Q1 ...
Ipsos ASI has partnered with the Chartered Institute of Marketing (CIM) and Bloomberg to explore how businesses are adopting to the social media age, investing in and getting value from social media. The first wave of the Social Media Benchmark study was presented last month, the second wave ...
Venables Bell & Partners has launched a campaign for the US fuel company Conoco 76.
Reebok has teamed up with PeerIndex, the social media measurement service, to give away free pairs of trainers and personal training sessions to influential sports and fitness enthusiasts via Facebook and Twitter.
with 50 brand partners including Coca-Cola, BT, Unilever and McDonalds. It was also the official online video partner of the Brit Awards . In the past year, Vevo has expanded the UK service to include ...
of its partners and prioritize litigation over innovation." Following Yahoo's legal action last month ...
The unit will, "focus on providing insights, in context, on the developments at core [GroupM] partners and emerging players in online, mobile, social and addressable," according to WPP. The new unit ... with these partners. It's the job of GroupM Next to assist our agencies and their clients in realising ...
are the Olympic partner, not Apple - that s a big difference." The mobile brand will base its Olympic marketing ...
, according to Andrew "Boz" Bosworth, director of product engineering at the social network.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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