Unilever's marketing chief Keith Weed has said the company is going back to its soap opera past by negotiating content sponsorships with media giants Viacom and News Corporation, which will help it connect with consumers online.
by our partners not just agencies, but we consider suppliers and media and digital companies our partners [too]. We don't always like what we hear all the time, but they push us and that's part of what it ... to Cannes because I learn something completely new every year. In fact with our agency partners we have our ...
this journey, we are committed to being the best partner the Olympic movement has ever had. And in doing so, we ... . So, as another way of saying "Thank You, Mum", P G is partnering with the IOC and National Olympic ...
with Universal s artists, labels and partners to drive digital innovation, putting fan behaviour at the centre ...
people,' says James Whitehead, executive partner at JWT London. 'There are few automated shortcuts to get ...
country-specific basis. Previous UK work has included a Sure for Men viral featuring cricketer Andrew ...
on is generating engaging content. Focus on the main challenge Tom Bazeley, managing partner of digital ... . EXPERT VIEW Mel Exon, partner and founder, Bartle Bogle Hegarty Labs What Twitter is doing ...
that they tend to attract consumers who are devoid of brand loyalty. However, Julian Saunders, partner ...
promiscuity because it did not contain a sex scene or suggest unprotected sex or sex with multiple partners ...
The brand will launch a Movember campaign, partnering with a men's weekly magazine, alongside PR activity. Promotional activity will involve an experiential campaign running from mid-October, creating "shaving events" across the UK, while money-off vouchers will be given to consumers to drive in-store sales ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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