Vimto partners with Vevo to target teens
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
September. The tie-up marks the first time that Vimto has partnered with Vevo. Vimto will also become ...
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Malibu launches VIP-themed Facebook app as part of summer style activity
23 May 2012 | by Sarah Shearman
to try partner brands, including ghd and Fake Bake. Heat magazine is sending a style team to the event ...
Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'
11 May 2012 | by Matt Chapman
at its Hatfield distribution centre and speculation that the departure of finance director Andrew Bracey ... and it extensively uses PPC activity and promotions with partners, including Groupon. Last year, the retailer even ... -standing partner. Ocado has a 650-strong own-label offer, sales of which have grown 75% over the past year ...
Pepsi launches 'crowd surfing' football game for Xbox Live
11 May 2012 | by Sarah Shearman
Pepsi has partnered with Microsoft Xbox to create a Pepsi Max branded football game based on its
LBi wins pitch for Carlsberg digital
03 May 2012 | by Campaign staff
. It is expected that LBi will work with local digital agencies and media partners to deliver the activity ...
Lurpak and Last.Fm launch music selector for cooks
30 Apr 2012 | by Sarah Shearman
Lurpak, the Arla-owned butter brand, has partnered with Last.Fm to create the Foodbeats tool, which
Coca-Cola partners Spotify to boost music association
19 Apr 2012 | by Emma Powell
Spotify will be the official partner of the brand's music-themed global marketing campaign next year. Under the terms of the agreement, Spotify will be the key technology for Coca-Cola Music ... . Coca-Cola will also partner with Spotify, which is already in 13 markets, as it launches its music ...
Diet Coke partners with IPC to boost fashion strategy
23 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
Diet Coke is partnering with IPC Media as part of the brand's 'Love it light' activity
Coca-Cola launches Jesse J on-pack promo for Glaceau Vitaminwater
13 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
Glaceau's brand ambassador, singer Jesse J, will lend her hairstyle to promotional packs of the drink, while marketing activity will aim to boost awareness of the brand's position as a "worldwide partner and best mate" of the London 2012 Games. The on-pack promotion is supported by digital, press ...
Ben & Jerry's renames ice-cream in support of gay marriage
13 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
The ice-cream flavour's packaging has also been redesigned and now features a male couple standing on top of a wedding cake. The brand has partnered with Stonewall, the charity that campaigns and lobbies for the rights of gay, lesbian and bisexual people. This week the UK Government is set to open ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
