My Media Week: Paul La Fontaine
30 May 2012 | by Mike Fletcher
chat with Ella of Remode Studios. UK based Remode is our first external game partner and we re ...
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Steve Atkinson joins mobile network AdMaxim
31 May 2012 | by Maisie McCabe
AdMaxium's expansion into Europe, Andrew Edwards, UK group chairman and chief executive and president ...
Pepsi partners Twitter for long-term music promotion
30 May 2012 | by Sarah Shearman
Pepsi and Twitter have teamed up to stream music concerts and offer free song downloads on the soft drink brand's Twitter page, the first deal of its kind for the six-year-old micro-blogging platform.
Facebook and Twitter target UK SMEs with adspend giveaways
29 May 2012 | by Sarah Shearman
and following on in France, Germany, Spain and Italy later this month. Facebook has partnered with Enterprise ...
EBay Fashion sponsors Marie Claire app
29 May 2012 | by Nick Batten
intrusive and we are pleased to be the launch partner of an app that we know the eBay fashion audience ...
Unilever partners with News Corp and Viacom for digital content
28 May 2012 | by Loulla-Mae Eleftheriou-Smith
Unilever's marketing chief Keith Weed has said the company is going back to its soap opera past by negotiating content sponsorships with media giants Viacom and News Corporation, which will help it connect with consumers online.
Everything Everywhere and Stagecoach trial mobile contactless fares
25 May 2012 | by Sarah Shearman
Everything Everywhere, the parent company of mobile operators T-Mobile and Orange, has partnered...'s and Subway. Separately, Everything Everywhere has partnered with AGA Rangemaster to develop an app ...
Think BR: What brands can learn from start-ups
25 May 2012 | by Ronnie Crosbie
rehearsed structures, 20% into experimenting with new opportunities, platforms and partners ... and partners. It s time brands embraced the new and powerful generation of Zuckerberg-shaped CEOs by opening ...
Xbox recruits Chelsea stars for Summer of Sport campaign
22 May 2012 | by Matthew Chapman
that uses sport to educate and empower children facing adversity, is a partner of Chelsea FC. Its name ...
Think BR: Advertising for the second-screen
22 May 2012 | by Andrew Fisher
Andrew Fisher, CEO, Shazam....adverts at this year s Super Bowl, when we partnered with a third of the brands that advertised during ... , advertising and fans alike, but this is just the start. Andrew Fisher, CEO, Shazam ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
