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Tesco is looking to associate with London 2012 by supporting the Olympic sponsorship programmes of its Clubcard scheme's partners.
Wildfire Word of Mouth, the social media agency majority owned by Grey, is rebranding as The Social Partners and expanding internationally, by making use of the WPP agency's global network.
LONDON - Visit Wales, the Welsh Assembly's tourism body, has parted company with its direct marketing agency, Partners Andrews Aldridge, by mutual consent.
LONDON - Sony Professional Services Europe has appointed Partners Andrews Aldridge to handle its eCRM business.
LONDON - News International has awarded its £5 million direct marketing account for The Sun and News of the World to the Engine Group-owned Partners Andrews Aldridge without a pitch.
Martini Rosato is partnering hair salon chain Toni&Guy to promote trials of the drink mixed with pomegranate juice. A sampling drive will be rolled out across Toni&Guy salons while ads featuring brand ambassador Thandie Newton will appear in Toni&Guy magazine and on Toni&Guy.TV.
LONDON - London's 95.8 Capital FM has teamed up with Royal Mail to support its 'Simply Drop' campaign.
Nivea is partnering hair salon chain Toni & Guy to run a national sampling campaign. The activity was developed by FST and Cognito Integrated Marketing, and will run in all Toni & Guy and essensuals salons this month.
LONDON - Partners Andrews Aldridge has appointed Richard Donovan and Jon Leney as a senior art director and senior copywriter.
LONDON - Direct agency Rapp has linked up in a strategic alliance with loyalty and payment technology specialist Htec.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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