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Richard Hayes to leave Bauer

and the magazine market to trade with large agency partners, which has been instrumental in driving Bauer's market ...

Campaign Viral Chart: Chevy Super Bowl music video rises to top

. 1. Chevy 'needing, getting' by Goodby, Silverstein Partners 408,186 shares this week All ... 9. Chevrolet '2012' by Goodby, Silverstein Partners 45,677 shares this week All time: 46 ... Partners, San Francisco 45,545 shares this week All time: 89,406 shares ...

Leo Burnett promotes Hedger to UK group MD

Paul Lawson, who currently occupies the role alongside his job as the chief executive of Leo Burnett London, becomes the deputy group chief executive. The promotions are part of Leo Burnett's UK succession plan after Andrew Edwards, the group chief executive and chairman, recently assumed the additional ...

News International picks WPP to handle £28 million ad account

NI has asked WPP to put together Team News, a multi-disciplinary unit bringing together the best talent from across its agencies. Team News is expected to be created after a pitch process involving WPP ad agencies. Sources suggested CHI Partners, the incumbent on The Times creative account, Grey ...

Andrew Miller backs Guardian's content to win

mantra at all costs. Andrew Miller, the chief executive of Guardian Media Group, is keen to extend ... close to GMG says of Miller: "Andrew has brought digital, commercial and financial acumen. Alan has a sweeping, global outlook of where journalism needs to head and Andrew has the commercial ability to help ...

How can magazines mix digital and commerce?

. Will collaborations be key to success? The web is all about collaboration. To partners, we bring beneficial ... with our partners. How important will video content be? Vital. Last week, Digital Spy launched a ...

Paul Shearer: For ideas built on insight, advertisers still need agencies

to take risks. They can be unerringly positive and resourceful and they act as partners. When you ... Shearer is the creative partner at HMDG ...

Pitch Update

Agency Assessments, in two weeks' time. The fast-food company, which last year appointed CHI Partners ...

Can Morris turn an awards underdog into a contender?

into the industry, will get agencies re-engaged with it. Morris, also the creative partner at Rapier, certainly ...

Soft Bowl 2012

, Silverstein Partners featured a Chevrolet Silverado pickup truck driving through a post ...

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