29 May 2012
| by Loulla-Mae Eleftheriou-Smith
licensing partner, Frederick Dairies, said: "R Whites is a much loved and iconic British brand.
"We ...
24 May 2012
| by Maisie McCabe
is effectively positioning radio back on the map," James Murphy, a founding partner at Adam Eve, says ...
Radio Companies Association and the RAB merge to form RadioCentre, but the RAB retains its name. Andrew ...
at the Media Week Awards
2011: The RAB partners with D AD to launch a "creativity in radio" programme ...
16 May 2012
| by Matthew Chapman
also partnered with EA Sports to conduct sampling in city centres in Britain.
Until now, Coca ...
01 May 2012
| by Matthew Chapman
threatened by an Ultrabook-brandishing "new kid in town".
Venables Bell Partners, which is based in San ...
30 Apr 2012
| by Maisie McCabe
The ad shows how hard-working feet can be, with footage of ballet dancers, soldiers in the trenches, a marathon runner, a man walking home through snow and a woman wearing strappy high heels.
It was made by Lowe and Partners agency Ponce Buenos Aires, the ad agency behind 'The Cleaner' campaign ...
30 Apr 2012
| by Matthew Chapman
The campaign, created by CHI Partners, introduces a new 3D animated style and now has a female narrator, TV actress Angela Griffin, as the brand seeks to make itself less masculine.
Chris Brocklehurst, head of advertising at British Gas, said the energy firm decided to drop Timothy Spall in favour ...
25 Apr 2012
| by Daniel Farey-Jones
WPP's chief Sir Martin Sorrell talks about the logic of partnering with an IT company, his desire
30 Mar 2012
| by Jeremy Lee
partner, said: "It's a real honour to be working with Google on such an important launch. We wanted ...
23 Mar 2012
| by Sarah Shearman
The ad features a woman telling her scruffily dressed partner that her friends are about to arrive. He leaves the room and remerges as a well-dressed, better-looking version of himself, carrying a tray ...
.
The lead creative on the campaign was Ben Mooge, creative partner at Work Club, and production ...
13 Mar 2012
| by Loulla-Mae Eleftheriou-Smith
Cereal Partners, which makes Nestl s cereal brands in the UK, hired McCann London to demonstrate to the public that not all breakfasts are equally nutritious.
An online ad, called "battle of the breakfasts ...
.battleofthebreakfasts.co.uk .
Ronnie Parry, marketing director at Cereal Partners, said: "Breakfast cereals have been a cornerstone ...