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31 May 2012
to get a commercial partner excited, the GQ publisher says it will release more detailed tablet metrics ...
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Shazam sets its sights on revolutionising TV ads
31 May 2012 | by Maisie McCabe
Maisie McCabe meets Andrew Fisher, whose music-recognition service is giving brands a new way...service with as many UK users as Twitter. The softly spoken technology entrepreneur Andrew Fisher, who ... with one broadcaster in the UK. Fisher explains that Shazam chose to partner with ITV because its sales ...
Why does adland need a new creative agency?
31 May 2012
and implementation. Second, our clients increasingly need partners and partnerships that can shape-shift quickly ... services. We'll have the appetite and opportunity to partner whichever individuals or companies best help ...
Will the Govt's comms strategy work?
31 May 2012
." INTERMEDIARY Paul Duncanson, managing partner, Creativebrief "One of the challenges that the GPS faces ...
R Whites reinvents 'secret lemonade drinker'
29 May 2012 | by Loulla-Mae Eleftheriou-Smith
licensing partner, Frederick Dairies, said: "R Whites is a much loved and iconic British brand. "We ...
Clifford named Newsworks strategy director
24 May 2012 | by Katherine Levy
partner at the WPP-owned agency. Before Mindshare, she was an associate director at MediaVest between 1995 ...
How we learned to stop worrying and love failure
24 May 2012
Jonathan Burley, Executive creative director, CHI & Partners....Green, Founding partner, 101 Remember that great Sony ad? You know, the one where the Hollywood ...
Katherine Levy: Data magic is what will bind a client to its media agency
24 May 2012 | by Katherine Levy
, it makes them indispensable. Expedia's Andrew Warner explained how its media agency, PHD, which it works ... into the "partner" league. ...
I wish I'd done ... Bing 'decode Jay-Z with Bing'
24 May 2012
-Ann Dale Senior digital producer: Andrew Allen Executive OOH producer: Cliff Lewis Studio artist: Chris ...
Work Debrief - Foster's Brad and Dan get a little help for their good calls
24 May 2012
with the campaign. Ben Priest is the creative founding partner at Adam Eve Credits Client: Nic Casby ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
