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Is it wise for a brand to outsource marketing to cut costs? The Marketing Society Forum

agencies. You risk cutting costs and growth. NO - JAMES MURPHY, FOUNDING PARTNER, ADAM EVE ... function seems very risky to me. NO - PAUL HOULDING MANAGING PARTNER, ISOBEL In her book Different ...

Sector Insight: Vitamins and supplements

":"//docs.google.com/spreadsheet/pub?hl=en_US margin: 4px;" title="Andrew Wines, marketing director, Seven Seas " src="http://offlineHBPL.hbpl.co.uk/news/OKM/richedit/AndyWines.jpg" alt="Andrew Wines, marketing director, Seven Seas " />Andrew Wines, marketing director, Seven Seas ...

Adwatch (Feb 8) top 20 recall: Currys/PCWorld

/MediaVest 42 7= -2 Argos CHI Partners/Mindshare 40 ...

Meantime Brewing brings in Hope & Glory as part of expansion plans

and is increasing capacity at its south London brewery. James Gordon-MacIntosh, managing partner at Hope Glory ...

Ex-Camelot commercial chief lands Diamond Jubilee post

June. Sainsbury s has already signed up as a commercial partner, but Smith wants to bring more ... from our corporate partners it will allow us to use their marketing footprints to take the pageant ...

Tulchan Communications Group shakes up board with two replacements

The City agency has appointed to its board Hilary Tuppen, an existing partner at Tulchan, and private equity specialist Hamish Mackenzie. They replace Cohn Wolfe founder, former UK CEO of Burson ... years Tuppen has served as the agency s practice partner', conducting annual client reviews as well ...

BT to sponsor 'London Live' Olympic entertainment events

London Live , which will take place every day of the Games, will also include live music, sports and entertainment events in Victoria Park and Trafalgar Square. BT signed a deal in 2009 to become the official telecommunications partner of London 2012 at a reported cost of 80m. It is understood to be backing the Hyde Park ...

Chevrolet '2012' by Goodby, Silverstein & Partners

Ford has objected to the commercial showing the owner of a Ford pickup not making it to a meeting point safely after an apocalyptic event. Goodby, Silverstein Partners also created the Chevy Game Time app. During the Super Bowl, the car-maker gave away 20 Chevys and thousands of other prizes ...

O2 extends England rugby sponsorship for four years

-term partner with O2, which was clearly very dedicated to rugby". The last deal between O2 and the RFU ...

The Edrington Group brings in Light Brigade for 'Norse' whisky

in October after four years as managing partner at Fishburn Hedges-owned Seventy Seven. ...

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