Tess Macleod Smith joins Net-a-Porter
10 Feb 2012 | by Nick Batten
to advertisers and partners. "The group has developed a reputation for innovation and we want ...
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Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane
10 Feb 2012 | by Alex Brownsell
is bullish on the matter, insisting he will keep firm control of the manufacturer's retail partners. 'It ...
TV or not TV: Should challenger brands resist the lure of TV advertising?
10 Feb 2012 | by David Benady
types of brands. One view is summed up by Steve Stretton, creative partner and founding partner ... cheese and Typhoo Tea. The agency's chief executive, Andrew Mitchell, says the cheapest package it offers ... , so everything we did was online,' says Steve Stretton, founding partner of AIS. At the launch ...
Exploring licensing's new gaming frontier
10 Feb 2012 | by Eva MacIntosh
approach and work with partners who you know are doing it well.' Having too many licensees can make a ...
Absolut partners Gorillaz artist Hewlett for 'Bloody London' push
10 Feb 2012 | by Gemma Charles
Absolut has teamed up with Jamie Hewlett, the co-founder and illustrator of band Gorillaz, to create a limited edition London-themed bottle.
Think BR: The value of biometrics
10 Feb 2012 | by Keith Glasspoole
Partnering biometrics and conventional research can increase our understanding of what makes...what makes that power. When partnered by conventional research, biometrics offers a powerful new means ...
Campaign Viral Chart: Chevy Super Bowl music video rises to top
10 Feb 2012 | by Ben Hall
. 1. Chevy 'needing, getting' by Goodby, Silverstein Partners 408,186 shares this week All ... 9. Chevrolet '2012' by Goodby, Silverstein Partners 45,677 shares this week All time: 46 ... Partners, San Francisco 45,545 shares this week All time: 89,406 shares ...
Think BR: Marketers should heed the Olympic clampdown
09 Feb 2012 | by Mark Armitage
the law has to say, writes Mark Armitage, partner and trademark attorney at Withers & Rogers....and seek advice where necessary. Mark Armitage, partner and trademark attorney, Withers Rogers ...
Rooster called in to promote daily deals market conference
09 Feb 2012 | by John Owens
and successes or share best practice. We selected Rooster as the perfect partner for the summit ...
VisitBritain and DCMS in £25m global tourism push
09 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
. VisitBritain and DCMS have partnered with MediaCom to create the global TV, outdoor and digital campaign, which ... display partner. The campaign itself will run until March 2013. Jeremy Hunt, secretary of state ...
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