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Unilever campaign celebrates feet, the 'unsung heroes'

30 Apr 2012 | by Maisie McCabe

The ad shows how hard-working feet can be, with footage of ballet dancers, soldiers in the trenches, a marathon runner, a man walking home through snow and a woman wearing strappy high heels. It was made by Lowe and Partners agency Ponce Buenos Aires, the ad agency behind 'The Cleaner' campaign ...

ITV signs up Bloo to sponsor 60-Minute Makeover

23 Mar 2012 | by Maisie McCabe

, said: "ITV are delighted to be partnering with Jeyes as the official sponsor of the popular daytime ...

Unilever launches 'Breaking News' campaign for Lynx Attract

28 Feb 2012 | by Arif Durrani

, speaking 13 different languages, for a total of 83 edits. Andrew Waite, brand manager for Lynx ...

Bourjois taps into London Fashion Week

15 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

in Shoreditch, East London. MEC Access and MCBX have partnered with Princess Productions and Bourjois ... for the campaign includes Facebook activity and partnering with fashion bloggers to create a "buzz" around ...

Durex campaign promises to help couples get in sync

24 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

as "slowing him down and speeding her up", designed to create a mutual climax for both partners. The game ... partner. It will feature well-known tracks that consumers will need to speed up or slow down in order ...

Marketing's Adwatch of the Year 2011

13 Dec 2011 | by Gail Kemp

. Morrisons' most significant advertising move this year was signing former cricketer Andrew 'Freddie ... 16 269 66.13 181.33 6 4 Argos CHI Partners/ Mindshare 25 ...

Lynx ads banned for degrading women and reaching kids

23 Nov 2011 | by Matthew Chapman and Daniel Farey-Jones

promiscuity because it did not contain a sex scene or suggest unprotected sex or sex with multiple partners ...

Simon Clift's Cannes Lions Festival 2011 diary: 'Are clients ruining the party or giving Cannes a reason for existing?'

08 Jul 2011 | by Simon Clift

bunch of their partners to reach for great creative product. Or at least to feel good about working ...

Cannes Lions Festival 2011: The Brands at Cannes

08 Jul 2011 | by Noelle McElhatton

need to have that language defined with your key agency partners, so when you say, 'let's have a second ...

P&G launches 'Proud sponsor of mums' campaign

28 Mar 2011 | by Loulla-Mae Eleftheriou-Smith

is an official Olympic worldwide partner in the personal care and household products category. The deal, which includes the London 2012 Olympics, lasts for 10 years until 2020. P G is part of The Olympic Partners ... . Other worldwide partners confirmed for London 2010 are Coca-Cola, McDonalds and Visa. ...

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