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Unilever's marketing chief Keith Weed has said the company is going back to its soap opera past by negotiating content sponsorships with media giants Viacom and News Corporation, which will help it connect with consumers online.
E45, the skincare brand owned by Reckitt Benckiser (RB), has partnered with the Peppa Pig children's character to launch a fundraising campaign for the Great Ormond Street Hospital (Gosh) Children's Charity.
Argos has launched the third ad its campaign dramatising the benefits of "Argosing it".
Lucozade Sport has struck a deal with the British Amateur Boxing Association (BABA) to become its first official nutrition partner.
LONDON - Dulux has joined forces with ITV and The Sun newspaper to launch a campaign encouraging people to decorate their homes.
LONDON - Deborah Mills, the global planning director on Procter & Gamble at Saatchi & Saatchi, is joining Hall & Partners as its chief executive across Europe.
The pain relief brand Anadin has awarded CHI & Partners its £5 million advertising account. The agency beat Krow, Leo Burnett and Rainey Kelly Campbell Roalfe/Y&R to the business, which DDB London had previously held for four years.
LONDON - SMA Nutrition, the baby-milk brand, has hired Partners Andrews Aldridge to handle its direct marketing account.
LONDON - The London Organising Committee of the Olympic and Paralympic Games (LOCOG) will begin its search for second- and third-tier sponsors once this month's Beijing Olympics end.
LONDON - Britvic is moving its Tango and J2O accounts out of CHI & Partners and into Bartle Bogle Hegarty.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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