Editor's Comment: Unilever's Paul Polman: a CEO worth every penny
09 May 2012 | by Noelle McElhatton, Noelle.McElhatton@haymarket.com
It's easy to be cynical about chief executives these days. Andrew Moss of Aviva is the latest scalp
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Unilever partners with News Corp and Viacom for digital content
28 May 2012 | by Loulla-Mae Eleftheriou-Smith
Unilever's marketing chief Keith Weed has said the company is going back to its soap opera past by negotiating content sponsorships with media giants Viacom and News Corporation, which will help it connect with consumers online.
Helen Edwards: Grand incentive to alter pack mentality
02 May 2012 | by Helen Edwards, PPA, Business columnist of the year
there first. Helen Edwards has a PhD in marketing, an MBA from London Business School and is a partner ...
Facebook's Everson urges marketers to 'make a bet on us'
25 Apr 2012 | by Arif Durrani
year ago with the remit to improve and build relationships with its marketing partners, meaning both ... s fanbase during a month, and campaigns by test partner Ben Jerry s reached 98% of their total fans, a ...
Tobacco branding ban debate: reaction from all sides
13 Apr 2012 | by Matthew Chapman
Health secretary Andrew Lansley has said the Government wants tobacco companies to have "no ... ) "Andrew Lansley is clear the tobacco industry should have no business in the UK which is exactly the kind ... the Hands Off Our Packs campaign "The consultation on plain packaging threatens to be a farce. Andrew ...
Govt wants tobacco firms 'to have no business' in UK
13 Apr 2012 | by Matthew Chapman
Health secretary Andrew Lansley has said the Government wants tobacco companies to have "no
Marc Pritchard interview: How P&G 'cracked' social ROI
28 Mar 2012 | by Noelle McElhatton
by our partners not just agencies, but we consider suppliers and media and digital companies our partners [too]. We don't always like what we hear all the time, but they push us and that's part of what it ... to Cannes because I learn something completely new every year. In fact with our agency partners we have our ...
ISBA conference: with brands getting over their first crush on social media, what happens next?
27 Mar 2012 | by Gemma Charles
than increased,' he said. Woods praised the government for being 'much more interested in partnering ... to 'embed themselves into the organisation and thus become true partners for us'. Gladman said that replacing the lead agency model with one where agency partners receive a brief and hammer out an idea ...
United Biscuits splits business into two
23 Mar 2012 | by John Reynolds
." Blackstone, the US private equity company and PAI Partners, the French buyout firm, which own UB, have ...
P&G Marc Pritchard: The full WACL speech
22 Mar 2012 | by Rachel Barnes
this journey, we are committed to being the best partner the Olympic movement has ever had. And in doing so, we ... . So, as another way of saying "Thank You, Mum", P G is partnering with the IOC and National Olympic ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
