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The most irritating ads of 2011

partner James Murphy says: 'You often have instances where people outside the target audiences of an ad ...

Marketing's Adwatch of the Year 2011

. Morrisons' most significant advertising move this year was signing former cricketer Andrew 'Freddie ... 16 269 66.13 181.33 6 4 Argos CHI Partners/ Mindshare 25 ...

PepsiCo's Patrick Kalotis is not known as 'Mr Breakfast' for nothing

digital start-ups to partner. 'Being part of those discussions allowed me to have exposure to what's new ...

MediaCom picks up Revlon from Starcom

. Starcom claims it does not work with Revlon outside the UK. Hal Pearson, managing partner at Starcom ...

Sales agencies stake a claim to digital prize

that they tend to attract consumers who are devoid of brand loyalty. However, Julian Saunders, partner ...

The Chinese are coming

Goode Sport. Nick Goode, partner at Goode Sport, says that, while some Chinese brands might face ...

Lynx ads banned for degrading women and reaching kids

promiscuity because it did not contain a sex scene or suggest unprotected sex or sex with multiple partners ...

Brand of the Year 2011 shortlist

travel partner. Foster's Lager brand Foster's has continued its comedy ...

Helen Edwards on Branding: A flaw in the logic

Media), has a PhD in marketing and an MBA from London Business School and is a partner at Passionbrand ...

UK digital champion Lane Fox calls on FMCG brands to support Race Online campaign

before next year's London Olympics. Race Online 2012 has 1285 partners and has already attracted big brands, including Marks Spencer, McDonald's and BT. However, most of its current brand partners ... comments came ahead of the launch of Race Online 2012's biggest campaign to date, with partners including ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.