Editor's Comment: Unilever's Paul Polman: a CEO worth every penny
09 May 2012 | by Noelle McElhatton, Noelle.McElhatton@haymarket.com
It's easy to be cynical about chief executives these days. Andrew Moss of Aviva is the latest scalp
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Unilever partners with News Corp and Viacom for digital content
28 May 2012 | by Loulla-Mae Eleftheriou-Smith
Unilever's marketing chief Keith Weed has said the company is going back to its soap opera past by negotiating content sponsorships with media giants Viacom and News Corporation, which will help it connect with consumers online.
Helen Edwards: Grand incentive to alter pack mentality
02 May 2012 | by Helen Edwards, PPA, Business columnist of the year
there first. Helen Edwards has a PhD in marketing, an MBA from London Business School and is a partner ...
Unilever campaign celebrates feet, the 'unsung heroes'
30 Apr 2012 | by Maisie McCabe
The ad shows how hard-working feet can be, with footage of ballet dancers, soldiers in the trenches, a marathon runner, a man walking home through snow and a woman wearing strappy high heels. It was made by Lowe and Partners agency Ponce Buenos Aires, the ad agency behind 'The Cleaner' campaign ...
Facebook's Everson urges marketers to 'make a bet on us'
25 Apr 2012 | by Arif Durrani
year ago with the remit to improve and build relationships with its marketing partners, meaning both ... s fanbase during a month, and campaigns by test partner Ben Jerry s reached 98% of their total fans, a ...
Trading places: this week's people moves
20 Apr 2012 | by Daniel Farey-Jones
Advertising Krow has boosted its senior team with the appointment of Will Saunders as its managing partner and head of business planning. ( Campaign ) Leagas Delaney has appointed Michael Pring , the former managing partner of Dare , as its international managing partner. ( Campaign ...
Think BR: Looking at shopper marketing through a new lens
18 Apr 2012 | by Kerry Bateman
, writes Kerry Bateman, partner and head of shopper marketing, WARL...., partner and head of shopper marketing, WARL ...
Tobacco branding ban debate: reaction from all sides
13 Apr 2012 | by Matthew Chapman
Health secretary Andrew Lansley has said the Government wants tobacco companies to have "no ... ) "Andrew Lansley is clear the tobacco industry should have no business in the UK which is exactly the kind ... the Hands Off Our Packs campaign "The consultation on plain packaging threatens to be a farce. Andrew ...
Govt wants tobacco firms 'to have no business' in UK
13 Apr 2012 | by Matthew Chapman
Health secretary Andrew Lansley has said the Government wants tobacco companies to have "no
Marc Pritchard interview: How P&G 'cracked' social ROI
28 Mar 2012 | by Noelle McElhatton
by our partners not just agencies, but we consider suppliers and media and digital companies our partners [too]. We don't always like what we hear all the time, but they push us and that's part of what it ... to Cannes because I learn something completely new every year. In fact with our agency partners we have our ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
