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Barclaycard returns to TV for PayTag campaign

loyalty scheme , and has contacted merchant partners and customers about impending changes to the programme, amid reports it has not attracted enough partners. In November, Barclaycard unveiled a new ...

Helen Edwards: Why borderline decisions can make or break a brand

business partner based on phones and loos? No one does at least, not as first-order criteria ... in marketing, an MBA from London Business School and is a partner at Passionbrand. Follow her on Twitter ...

MasterCard unveils PayPass digital wallet

claims partners will be able to integrate their wallets into the PayPass infrastructure, with the aim ... , as well as by partner retailers and banks. The first partner brands for PayPass include American ...

O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'

benefits in that. Is the Wallet related to your existing partner brands at all? In time ...

Facebook's Everson urges marketers to 'make a bet on us'

year ago with the remit to improve and build relationships with its marketing partners, meaning both ... s fanbase during a month, and campaigns by test partner Ben Jerry s reached 98% of their total fans, a ...

Trading places: this week's people moves

Advertising Krow has boosted its senior team with the appointment of Will Saunders as its managing partner and head of business planning. ( Campaign ) Leagas Delaney has appointed Michael Pring , the former managing partner of Dare , as its international managing partner. ( Campaign ...

Bupa marketer McAnena departs to set up consultancy

in developing the brand s healthcare partner strategy. ...

Virgin Group appoints Yahoo! marketer to European role

Tipple, who joined Virgin Group last month, left Yahoo! at the start of the year following a major restructure, which led to the decentralisation of the internet company s global marketing function. At Virgin, Tipple reports to Ian Rowden, partner and chief marketing officer for Virgin Group, who joined ...

ISBA Conference: President spotlights online behavioural ads debate

in partnering with us", holding up the Responsibility Deal on food and drink as evidence. Speaking on Budget ...

Engine Group does 'pop art' cover for this week's Marketing

Engine Group, the parent company of agencies WCRS, Partners Andrews Aldridge and Jam, has created a...and Kimberly-Clark discussing their downturn strategies. Engine executive creative director Steve Aldridge ... aisle. The Engine cover team comprised Aldridge together with Richard Donovan, senior art director ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.