28 May 2012
| by Alex Brownsell
loyalty scheme , and has contacted merchant partners and customers about impending changes to the programme, amid reports it has not attracted enough partners.
In November, Barclaycard unveiled a new ...
23 May 2012
| by Helen Edwards, PPA Business columnist of the year
business partner based on phones and loos?
No one does at least, not as first-order criteria ...
in marketing, an MBA from London Business School and is a partner at Passionbrand. Follow her on Twitter ...
08 May 2012
| by Alex Brownsell
claims partners will be able to integrate their wallets into the PayPass infrastructure, with the aim ...
, as well as by partner retailers and banks.
The first partner brands for PayPass include American ...
04 May 2012
| by Noelle McElhatton
benefits in that.
Is the Wallet related to your existing partner brands at all?
In time ...
25 Apr 2012
| by Arif Durrani
year ago with the remit to improve and build relationships with its marketing partners, meaning both ...
s fanbase during a month, and campaigns by test partner Ben Jerry s reached 98% of their total fans, a ...
20 Apr 2012
| by Daniel Farey-Jones
Advertising
Krow has boosted its senior team with the appointment of Will Saunders as its managing partner and head of business planning. ( Campaign )
Leagas Delaney has appointed Michael Pring , the former managing partner of Dare , as its international managing partner. ( Campaign ...
03 Apr 2012
| by Alex Brownsell
in developing the brand s healthcare partner strategy. ...
27 Mar 2012
| by Sarah Shearman
Tipple, who joined Virgin Group last month, left Yahoo! at the start of the year following a major restructure, which led to the decentralisation of the internet company s global marketing function.
At Virgin, Tipple reports to Ian Rowden, partner and chief marketing officer for Virgin Group, who joined ...
21 Mar 2012
| by Daniel Farey-Jones
in partnering with us", holding up the Responsibility Deal on food and drink as evidence.
Speaking on Budget ...
20 Mar 2012
| by Noelle McElhatton
Engine Group, the parent company of agencies WCRS, Partners Andrews Aldridge and Jam, has created a...and Kimberly-Clark discussing their downturn strategies.
Engine executive creative director Steve Aldridge ...
aisle.
The Engine cover team comprised Aldridge together with Richard Donovan, senior art director ...