First Direct opts for Ubiquitous approach
24 Oct 2007 | by Sarah Crawley-Boevey
Until Sunday (28 October), First Direct customers who hail one of 30 First Direct-branded cabs can travel anywhere in Zones 1 and 2 with no charge. The offer marks the end of a campaign for First Direct which has seen the cabs carrying megaside advertising for two months. Andrew Barnett, Ubiquitous ...



