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Private equity media investment to continue throughout 2008

by such investors to be lower this year than in 2007. Cobalt founding partner Paddy MccGwire said that one ...

First Direct opts for Ubiquitous approach

Until Sunday (28 October), First Direct customers who hail one of 30 First Direct-branded cabs can travel anywhere in Zones 1 and 2 with no charge. The offer marks the end of a campaign for First Direct which has seen the cabs carrying megaside advertising for two months. Andrew Barnett, Ubiquitous ...

Equi=Media wins Imagine Homes account

brand advertising. Andrew Burgess, managing director of Equi=Media, said the agency had picked up ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.