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Adwatch (May 2) Top 20 recall: Audi

02 May 2012 | by Jamie Maker, director, Brave

41 8 ( ) Argos CHI Partners/ Mindshare 40 9 ( ) Audi ...

Nissan's soaring sales: the strategy behind the success

19 Apr 2012 | by Alex Brownsell

'eureka' 30-second TV ad or PR breakthrough. Wider trends Instead, according to Andrew Jackson, head ...

BMW replaces Land Rover as RFU vehicle sponsor

12 Apr 2012 | by John Reynolds

as its official vehicle partner, replacing Land Rover....The deal kicks off from September. In adddition to being the official vehicle partner, BMW UK will also invest in various levels of the game through the partnership, including title sponsors of England's rugby development programme and front-of-shirt sponsors of the England Under-16s, Under- 18s and Under ...

ISBA Conference: President spotlights online behavioural ads debate

21 Mar 2012 | by Daniel Farey-Jones

in partnering with us", holding up the Responsibility Deal on food and drink as evidence. Speaking on Budget ...

Engine Group does 'pop art' cover for this week's Marketing

20 Mar 2012 | by Noelle McElhatton

Engine Group, the parent company of agencies WCRS, Partners Andrews Aldridge and Jam, has created a...and Kimberly-Clark discussing their downturn strategies. Engine executive creative director Steve Aldridge ... aisle. The Engine cover team comprised Aldridge together with Richard Donovan, senior art director ...

BMW unveils plans for floating Olympic showroom

13 Feb 2012 | by John Reynolds

BMW, the official automotive partner for the London 2012 Games, has unveiled plans for a state

Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane

10 Feb 2012 | by Alex Brownsell

partners. "It's critical we work closely with the network," he says. "We've invested a lot in property ...

Pitch Update

19 Jan 2012

There was a distinct lack of automotive ad pitches in 2011, so agencies should be revving up at the news that Mini is looking for a new global advertising partner. Word is that the reported US pitch is actually broader than first anticipated, with Mini looking for an agency to work on a series of global ...

RFU adopts player focus to tackle media setbacks

17 Jan 2012 | by John Reynolds

GlaxoSmithKline-owned brands Lucozade and Maxinutrition as official hydration and sports nutrition partners ... Maxinutrition in 2010. The pair will be official partners for a range of England teams, including the seniors ...

Interactive: Twelve ideas for 2012

10 Jan 2012 | by Nicola Clark

technologies will make the phenomenon take off in the next decade.' However, Jenny Biggam, partner at media ...

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