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Helen Edwards on Branding: From checkout to grave

and is a partner at Passionbrand, where she works with some of the world's biggest brands. 30 SECONDS ...

Helen Edwards on Branding: The third way

from London Business School and is a partner at Passionbrand, where she works with some of the world ...

Helen Edwards on Branding: Time to get touchy-feely

, an MBA from London Business School and is a partner at Passionbrand, where she works with some ...

Biggest brands: Top 100 online advertisers 2010

spend from the more reticent sectors,' says Rhys Williams, managing partner at digital agency Agenda21 ... partner at digital agency Agenda21. 'The average cost per thousand online has gone down and I can't see ...

Biggest brands: Top 100 advertisers 2010

%. Sean Meikle, managing partner at media agency PHD, warns that brands will pay for short-term cuts ...

Special report: Experiential - From live to LOUD

areas, thanks to its complementary nature,' says Hugh Robertson, managing partner at experiential agency ... 100,000, adds Evans. Another way to keep costs down is to get partners such as broadcasters ...

The Work

. In an effort to reflect the original AirMax1 design inspiration, Nike asked agency partner AKQA to devise a ... Campaign: Clever hamsters Brand: Drench Agency: CHI Partners Britvic launched Drench in 2006 ...

Marketers need to be wary of price comparison sites

price-comparison sites as established partners for marketers. 'As with all marketing channels, we ...

McLaren boss queries Honda's 'green' F1 line

from Honda and its partners, by the start of this year the Earth Dream initiative had also raised 98 ...

Vauxhall adds 'fashion' grille

LONDON - Vauxhall is partnering with luxury menswear brand Simon Carter to design two special

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.