to remove filtersLocog defends role of embattled Olympic sponsors
17 Apr 2012 | by John Reynolds
Locog has come out fighting in support of its commercial partners, following a series of media
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Chevrolet Volt sponsors AskMen Innovation Awards
08 May 2012 | by Nick Batten
're excited to be partnering with Chevrolet for the first-time on the Innovation Awards, as we wanted ...
Reebok fitness competition lands TV slot
10 Apr 2012 | by Maisie McCabe
Reebok, the sportswear brand, has partnered with sports broadcaster Eurosport to produce a TV show.... The BBC has the 2D broadcast rights for the tournament in the UK and has announced it will partner ...
US sportswear brand Under Armour targets Europe with MTV show
28 Feb 2012 | by Gemma Charles
It plans to air a branded-content series on MTV called New Battles, New Armour in the coming weeks. It will feature Under Armour s brand ambassadors, who include Welsh rugby star Jamie Roberts and QPR footballer Bobby Zamora. They will be shown training with unexpected partners, such as a Shaolin warrior monk. A ...
Bourjois taps into London Fashion Week
15 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
in Shoreditch, East London. MEC Access and MCBX have partnered with Princess Productions and Bourjois ... for the campaign includes Facebook activity and partnering with fashion bloggers to create a "buzz" around ...
Tess Macleod Smith joins Net-a-Porter
10 Feb 2012 | by Nick Batten
to advertisers and partners. "The group has developed a reputation for innovation and we want ...
The most irritating ads of 2011
10 Jan 2012 | by David Benady
partner James Murphy says: 'You often have instances where people outside the target audiences of an ad ...
Levi's appoints Wunderman as first global digital agency
05 Jan 2012 | by Sara Kimberley
and operational efficiency, make them the ideal partner to build upon the brand's momentum in the digital arena ...
Boxfresh renews sponsorship of NME Best New Band
09 Nov 2011 | by Sophie Maden
Boxfresh, the British clothing brand, has been chosen to be the official fashion partner
Will product placement take branded content to the next level?
21 Oct 2011 | by David Benady
machine, during This Morning in February, while Marks Spencer is fashion partner for the latest series ... partnered Disney for the release of comedy horror film Fright Night, with a screening of the film in the Big ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
