Burberry boosts digital approach with interactive campaign
29 May 2012 | by Nicola Clark
. Burberry continued its digital democratisation of fashion with its Tweetwalk , partnering with Twitter ...
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Brand Health Check: French Connection
31 May 2012 | by Kim Benjamin
and an ex-head of menswear design at French Connection, and Chris Willingham, partner at agency Fallon ...
Locog defends role of embattled Olympic sponsors
17 Apr 2012 | by John Reynolds
Locog has come out fighting in support of its commercial partners, following a series of media
Reebok fitness competition lands TV slot
10 Apr 2012 | by Maisie McCabe
Reebok, the sportswear brand, has partnered with sports broadcaster Eurosport to produce a TV show.... The BBC has the 2D broadcast rights for the tournament in the UK and has announced it will partner ...
Engine Group does 'pop art' cover for this week's Marketing
20 Mar 2012 | by Noelle McElhatton
Engine Group, the parent company of agencies WCRS, Partners Andrews Aldridge and Jam, has created a...and Kimberly-Clark discussing their downturn strategies. Engine executive creative director Steve Aldridge ... aisle. The Engine cover team comprised Aldridge together with Richard Donovan, senior art director ...
Brand Health Check: Superdry
08 Mar 2012 | by Georgina Brazier
is in need of a reinvention? We asked Jim Prior, chief executive of The Partners, also a co ... its prospects Jim Prior, chief executive, The Partners, Duck and Cover founder, ex Levi ...
Canterbury replaces Nike as England rugby kit provider
02 Mar 2012 | by Alex Brownsell
) to become the official kit partner for the England team....nutrition partners . The agreement, which extends to 2016, marks the first joint deal by the two brands ...
Brands must meet the retail challenge
29 Feb 2012 | by Lynsey Barber
tissue brand is working with retail partners to engage consumers with the brand in store. 'In a crowded ... . Sarah Dear, head of retail and managing partner at Elmwood , says that adding this emotional dimension ... to the bottom. AROUND THE TABLE Sarah Dear - head of retail and managing partner, Elmwood Jon ...
US sportswear brand Under Armour targets Europe with MTV show
28 Feb 2012 | by Gemma Charles
It plans to air a branded-content series on MTV called New Battles, New Armour in the coming weeks. It will feature Under Armour s brand ambassadors, who include Welsh rugby star Jamie Roberts and QPR footballer Bobby Zamora. They will be shown training with unexpected partners, such as a Shaolin warrior monk. A ...
Consumer insight: what marketers need to know about the New Type A woman
28 Feb 2012 | by Nicola Clark
out and conquering the career world or being a great mum or partner. 'Women truly want it all ... married or living with a partner since 2001. Source: NRS Jul 10-Jun 11 Average age for women ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
