Helen Edwards on Branding: The third way
05 May 2010 | by Helen Edwards
from London Business School and is a partner at Passionbrand, where she works with some of the world ...
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Helen Edwards on Branding: From checkout to grave
11 May 2010 | by Helen Edwards
and is a partner at Passionbrand, where she works with some of the world's biggest brands. 30 SECONDS ...
Helen Edwards on Branding: Time to get touchy-feely
28 Apr 2010 | by Helen Edwards
, an MBA from London Business School and is a partner at Passionbrand, where she works with some ...
Opinion: The Marketing Society Forum - Are brands going too far in their efforts to appease pressure groups?
28 Apr 2010 | by Staff
for Kit Kat has a lasting effect or just becomes a minor blip on an econometric model. NO - ANDREW ...
Biggest brands: Top 100 online advertisers 2010
30 Mar 2010 | by Adam Woods
spend from the more reticent sectors,' says Rhys Williams, managing partner at digital agency Agenda21 ... partner at digital agency Agenda21. 'The average cost per thousand online has gone down and I can't see ...
Biggest brands: Top 100 advertisers 2010
23 Mar 2010 | by Nicola Clark
%. Sean Meikle, managing partner at media agency PHD, warns that brands will pay for short-term cuts ...
The Work
08 Feb 2010
. In an effort to reflect the original AirMax1 design inspiration, Nike asked agency partner AKQA to devise a ... Campaign: Clever hamsters Brand: Drench Agency: CHI Partners Britvic launched Drench in 2006 ...
Marketers need to be wary of price comparison sites
27 Jan 2009 | by Mary Cowlett
price-comparison sites as established partners for marketers. 'As with all marketing channels, we ...
Digital & Direct: Swarovski in global activity
25 Nov 2008
The online advertising and media for the campaign will be managed by digital agency Profero in collaboration with strategic partner Plan.net. The push will target the brand's key markets around the world, including Japan, the US, France, Italy and the UK. The campaign aims to build brand awareness by promoting ...
The Week in marketing: 11 November 2008
11 Nov 2008 | by Staff
remit of Evelyn Webster, managing director of IPC Connect. Really Useful tie-up Andrew Lloyd Webber's Really Useful Group has made Viagogo its official premium ticketing partner. The deal follows ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
