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Consumer: Reebok's 3D street art a record-breaker

Campaign: Creating the World's Largest 3D Street Artwork Client: Reebok PR team: M C Saatchi Sport Entertainment Timescale: November 2011 Budget: 60,500 In 2011, sportswear giant Reebok partnered with fitness firm CrossFit, creators of a core strength and conditioning programme ...

FitFlop turns to The Brooklyn Brothers in bid to move into fashion

The agency won the brief following a pitch battle that included a trip to Geneva to meet founder Marcia Kilgore. It has been drafted in for a consumer-facing retained brief as the company manoeuvres away from its traditional associations with toning. The Brooklyn Brothers PR partner Laura Wood said ...

Sailing and equestrian brand Musto brings in Frank PR

. Musto is also the official technical clothing partner to the Skandia Team GBR (the British Sailing team ...

London Fashion Week: Followers of fashion

. Daniel Marks, director and partner at The Communications Store, recommends giving a sneak preview ... -Class activity during last September's London Fashion Week, the in-house team partnered with designer Giles ...

Hush Puppies appoints Coffin on Cake PR to launch men's footwear range

collection of men's footwear designed by a 'collaborative partner'.

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.