Burberry boosts digital approach with interactive campaign
29 May 2012 | by Nicola Clark
. Burberry continued its digital democratisation of fashion with its Tweetwalk , partnering with Twitter ...
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Brand Health Check: French Connection
31 May 2012 | by Kim Benjamin
and an ex-head of menswear design at French Connection, and Chris Willingham, partner at agency Fallon ...
Chevrolet Volt sponsors AskMen Innovation Awards
08 May 2012 | by Nick Batten
're excited to be partnering with Chevrolet for the first-time on the Innovation Awards, as we wanted ...
Consumer: Reebok's 3D street art a record-breaker
03 May 2012 | by Kate Magee
Campaign: Creating the World's Largest 3D Street Artwork Client: Reebok PR team: M C Saatchi Sport Entertainment Timescale: November 2011 Budget: 60,500 In 2011, sportswear giant Reebok partnered with fitness firm CrossFit, creators of a core strength and conditioning programme ...
Locog defends role of embattled Olympic sponsors
17 Apr 2012 | by John Reynolds
Locog has come out fighting in support of its commercial partners, following a series of media
Reebok fitness competition lands TV slot
10 Apr 2012 | by Maisie McCabe
Reebok, the sportswear brand, has partnered with sports broadcaster Eurosport to produce a TV show.... The BBC has the 2D broadcast rights for the tournament in the UK and has announced it will partner ...
FitFlop turns to The Brooklyn Brothers in bid to move into fashion
29 Mar 2012 | by John Owens
The agency won the brief following a pitch battle that included a trip to Geneva to meet founder Marcia Kilgore. It has been drafted in for a consumer-facing retained brief as the company manoeuvres away from its traditional associations with toning. The Brooklyn Brothers PR partner Laura Wood said ...
Sailing and equestrian brand Musto brings in Frank PR
23 Mar 2012 | by Alec Mattinson
. Musto is also the official technical clothing partner to the Skandia Team GBR (the British Sailing team ...
Engine Group does 'pop art' cover for this week's Marketing
20 Mar 2012 | by Noelle McElhatton
Engine Group, the parent company of agencies WCRS, Partners Andrews Aldridge and Jam, has created a...and Kimberly-Clark discussing their downturn strategies. Engine executive creative director Steve Aldridge ... aisle. The Engine cover team comprised Aldridge together with Richard Donovan, senior art director ...
Brand Health Check: Superdry
08 Mar 2012 | by Georgina Brazier
is in need of a reinvention? We asked Jim Prior, chief executive of The Partners, also a co ... its prospects Jim Prior, chief executive, The Partners, Duck and Cover founder, ex Levi ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
