Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
travel partner. Foster's Lager brand Foster's has continued its comedy ...
partner James Murphy says: 'You often have instances where people outside the target audiences of an ad ...
travel partner. Foster's Lager brand Foster's has continued its comedy ...
spend from the more reticent sectors,' says Rhys Williams, managing partner at digital agency Agenda21 ... partner at digital agency Agenda21. 'The average cost per thousand online has gone down and I can't see ...
%. Sean Meikle, managing partner at media agency PHD, warns that brands will pay for short-term cuts ...
integrated activity, according to Matt Isaacs, managing partner at Essence and a former chief marketer ...
brand partners, while music's biggest players are also actively seeking strategic partnerships ... no shortage of partners,' says Steve Martin, chief executive at M C Saatchi Sport Entertainment. 'The middle ... with allegations of race-fixing in Formula One, have done little to reassure brand partners. No doubt such skull ...
that they can use to deliver immediate business solutions. Andrew Gordon, head of marketing for insurance ... marketers keeping research partners at arm's length on business issues, as well as the rise of e ... tracking or customer satisfaction measures. However, Deborah Mills, chief exec-utive of Hall Partners ...
degree of accountability and a bigger need for return on investment,' says managing partner Hugh ...
to their customers and retail partners in the right way,' he says. At Service Innovation Group, managing director ...
business wins as clients shop around for the right partner. According to Doug James, director at brand ... the strategic partner for brands, investing heavily in planning support for their clients, paid for by the high ... model is no longer sustainable and clients are looking elsewhere for strategic partners with more ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.