to remove filtersR Whites reinvents 'secret lemonade drinker'
29 May 2012 | by Loulla-Mae Eleftheriou-Smith
licensing partner, Frederick Dairies, said: "R Whites is a much loved and iconic British brand. "We ...
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Morrisons 'Jubilee' by DLKW Lowe
30 May 2012
The ad, which again features Andrew Flintoff, shows the former cricketer enjoying a Jubilee street party in a supermarket. The spot was filmed overnight in a real store with a 100ft-long table. It was written by Adam Smith and art directed Wil Maxey. It was directed by Jorn Threlfall through Outsider. ...
Coca-Cola unleashes the 'super fan' for Euro 2012 activity
16 May 2012 | by Matthew Chapman
also partnered with EA Sports to conduct sampling in city centres in Britain. Until now, Coca ...
Adwatch (May 16) Top 20 recall: Bird's Eye
15 May 2012 | by Zaid Al-Zaidy, chief strategy officer, TBWA\London
( ) Fiat 500 Leo Burnett, Krow Communications/Maxus 24 18 ( ) Cereal Partners ...
Adwatch (May 2) Top 20 recall: Florette
09 May 2012 | by Russell Ramsey, executive partner, JWT London
CHI Partners/Initiative 36 10 ( ) HTC Mother/ZenithOptimedia 35 ... 17= -8 Argos CHI Partners/Mindshare 24 17= ( ) National Lottery ...
Jammie Dodgers 'Dodgers number 1' by VCCP
01 May 2012
by Andrew Aradipiotis. It was directed by Roderick Fenske through Hungry Man. ...
Tub Gin 'the end of Prohibition' by Red Tettemer & Partners
10 Apr 2012
Tub Gin has launched a spot by Red Tettemer & Partners.
Kraft rolls out seductive Carte Noire ad
23 Mar 2012 | by Sarah Shearman
The ad features a woman telling her scruffily dressed partner that her friends are about to arrive. He leaves the room and remerges as a well-dressed, better-looking version of himself, carrying a tray ... . The lead creative on the campaign was Ben Mooge, creative partner at Work Club, and production ...
Shreddies and Cheerios fight croissants in breakfast ads
13 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
Cereal Partners, which makes Nestl s cereal brands in the UK, hired McCann London to demonstrate to the public that not all breakfasts are equally nutritious. An online ad, called "battle of the breakfasts ... .battleofthebreakfasts.co.uk . Ronnie Parry, marketing director at Cereal Partners, said: "Breakfast cereals have been a cornerstone ...
Cobra attempts to overtake 20 beer brands with £4m campaign
02 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
airline partner of the London 2012 Olympic Games. Walsh told the Guardian : "We're spending billions ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
