to remove filtersR Whites reinvents 'secret lemonade drinker'
29 May 2012 | by Loulla-Mae Eleftheriou-Smith
licensing partner, Frederick Dairies, said: "R Whites is a much loved and iconic British brand. "We ...
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Yorkie makes shift from 'not for girls' positioning with new TV ad
01 Jun 2012 | by Alex Brownsell
to better target male consumers. Then-marketing director Andrew Harrison said the campaign was planned as a ...
Malibu launches VIP-themed Facebook app as part of summer style activity
23 May 2012 | by Sarah Shearman
to try partner brands, including ghd and Fake Bake. Heat magazine is sending a style team to the event ...
Vimto partners with Vevo to target teens
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
September. The tie-up marks the first time that Vimto has partnered with Vevo. Vimto will also become ...
Adwatch (May 23) Top 20 recall: Walt Disney World Resorts
22 May 2012 | by Zaid Al-Zaidy, chief strategy officer, TBWA\London
Partners/ Mindshare 60 3 ( ) Sky WCRS/MediaCom 41 4 ( ) Roundup ...
Adwatch (May 16) Top 20 recall: Bird's Eye
15 May 2012 | by Zaid Al-Zaidy, chief strategy officer, TBWA\London
( ) Fiat 500 Leo Burnett, Krow Communications/Maxus 24 18 ( ) Cereal Partners ...
Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'
11 May 2012 | by Matt Chapman
at its Hatfield distribution centre and speculation that the departure of finance director Andrew Bracey ... and it extensively uses PPC activity and promotions with partners, including Groupon. Last year, the retailer even ... -standing partner. Ocado has a 650-strong own-label offer, sales of which have grown 75% over the past year ...
High times for booming energy-drinks sector
10 May 2012 | by Loulla-Mae Eleftheriou-Smith
Slater, managing partner of innovations agency Bow Arrow. He highlights the 'baby-boomer' market ...
Former Carlsberg marketer Roberts takes up cricket role
09 May 2012 | by John Reynolds
Roberts, who was head of sponsorship at Carlsberg, will promote the 25,000-seater stadium in Birmingham as a venue for weddings, conferences and exhibitions. Roberts will also seek a naming-rights partner. However, Warwickshire County Cricket chief executive Colin Povey said it was unlikely ...
Adwatch (May 2) Top 20 recall: Florette
09 May 2012 | by Russell Ramsey, executive partner, JWT London
CHI Partners/Initiative 36 10 ( ) HTC Mother/ZenithOptimedia 35 ... 17= -8 Argos CHI Partners/Mindshare 24 17= ( ) National Lottery ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
