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Yorkie makes shift from 'not for girls' positioning with new TV ad

to better target male consumers. Then-marketing director Andrew Harrison said the campaign was planned as a ...

Morrisons 'Jubilee' by DLKW Lowe

The ad, which again features Andrew Flintoff, shows the former cricketer enjoying a Jubilee street party in a supermarket. The spot was filmed overnight in a real store with a 100ft-long table. It was written by Adam Smith and art directed Wil Maxey. It was directed by Jorn Threlfall through Outsider. ...

R Whites reinvents 'secret lemonade drinker'

licensing partner, Frederick Dairies, said: "R Whites is a much loved and iconic British brand. "We ...

Coca-Cola unleashes the 'super fan' for Euro 2012 activity

also partnered with EA Sports to conduct sampling in city centres in Britain. Until now, Coca ...

Coke's Future Flames drive features Dizzee Rascal, Eliza Doolittle and The Wanted

official presenting partners of the Torch Relay. Follow Loulla-Mae Eleftheriou-Smith on Twitter ...

Jammie Dodgers 'Dodgers number 1' by VCCP

by Andrew Aradipiotis. It was directed by Roderick Fenske through Hungry Man. ...

Tub Gin 'the end of Prohibition' by Red Tettemer & Partners

Tub Gin has launched a spot by Red Tettemer & Partners.

Bauer Media partners Kraft for Philly in 5 campaign

that Kraft has chosen to communicate its 'Philly in 5' campaign by partnering with the Bauer Place Portfolio and Bauer Access. "The opportunities presented through our bespoke offering make us the perfect partner ...

Kraft rolls out seductive Carte Noire ad

The ad features a woman telling her scruffily dressed partner that her friends are about to arrive. He leaves the room and remerges as a well-dressed, better-looking version of himself, carrying a tray ... . The lead creative on the campaign was Ben Mooge, creative partner at Work Club, and production ...

Shreddies and Cheerios fight croissants in breakfast ads

Cereal Partners, which makes Nestl s cereal brands in the UK, hired McCann London to demonstrate to the public that not all breakfasts are equally nutritious. An online ad, called "battle of the breakfasts ... .battleofthebreakfasts.co.uk . Ronnie Parry, marketing director at Cereal Partners, said: "Breakfast cereals have been a cornerstone ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.