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Vimto, the Nichols-owned soft-drinks brand, has struck a strategic partnership with music video provider Vevo in a move to target teens by shifting its marketing efforts to digital platforms.
Coca-Cola has signed a six-figure deal to partner with TalkSport for its coverage of the Euro 2012 Football Championship and is to launch a competition for a young football writer to join TalkSport's team at the tournament.
Coca-Cola has struck a global partnership with Spotify that is set to help both brands expand around the world, and will produce a Coke app based on the music service in time for the Olympics.
Tub Gin has launched a spot by Red Tettemer & Partners.
Bauer Media has launched a bespoke multi-platform content campaign for Kraft aimed at reinforcing the positioning of its Philadelphia brand.
Diet Coke is partnering with IPC Media as part of the brand's 'Love it light' activity, with the launch of a new fashion and beauty site called Style it Light.
NME has announced a cross-platform partnership with J.D.Roots to support local music and search for Britain's Best Small Venue.
Absolut has teamed up with Jamie Hewlett, the co-founder and illustrator of band Gorillaz, to create a limited edition London-themed bottle.
A strong all-round performance helped CHI & Partners enjoy an impressive 2010, in which it topped the new-business league table and improved its creative output.
Air France has partnered with Café Rouge to encourage customers to travel to Paris over the Bastille Day celebration period.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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