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R Whites reinvents 'secret lemonade drinker'

licensing partner, Frederick Dairies, said: "R Whites is a much loved and iconic British brand. "We ...

Ketel One in search for creative agency

Recent advertising has been handled by Grey New York, which picked up the global account in 2009 after a contest against M C Saatchi, Wieden Kennedy and Kirshenbaum Bond Senecal Partners. At the time, global media spend was estimated to be $25 million. However, the brand, which is a joint ...

Coca-Cola unleashes the 'super fan' for Euro 2012 activity

also partnered with EA Sports to conduct sampling in city centres in Britain. Until now, Coca ...

LBi wins pitch for Carlsberg digital

. It is expected that LBi will work with local digital agencies and media partners to deliver the activity ...

Kronenbourg hands £5m creative account to Ogilvy & Mather

The agency beat CHI Partners, JWT London and WCRS to the business after a review that was called in March through AAR. Bartle Bogle Hegarty was the incumbent on the account but did not repitch. The agency was appointed to the business in July 2010 when it was moved out of M C Saatchi, after nine years ...

Coke's Future Flames drive features Dizzee Rascal, Eliza Doolittle and The Wanted

official presenting partners of the Torch Relay. Follow Loulla-Mae Eleftheriou-Smith on Twitter ...

ASA bans Budweiser radio ad for linking alcohol to sexual success

time, including the possibility of meeting a potential sexual partner. The ASA said AB InBev should ...

Nexus/h wins pitch for Baskin Robbins

that were opened with its franchise partners. ...

PepsiCo breakfast brands seek digital shop

Square created by the art collective Greyworld. In March last year, the brand partnered ...

Kraft rolls out seductive Carte Noire ad

The ad features a woman telling her scruffily dressed partner that her friends are about to arrive. He leaves the room and remerges as a well-dressed, better-looking version of himself, carrying a tray ... . The lead creative on the campaign was Ben Mooge, creative partner at Work Club, and production ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.